SDL PLC Launch of SDL Tridion DX
October 25 2017 - 11:00AM
RNS Non-Regulatory
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SDL PLC
25 October 2017
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SDL Tridion DX Launch Redefines Digital Experiences on a Global
Scale
Advancing Content Creation for Consistent Customer
Experiences
SAN JOSE, Calif. - October 25, 2017 - SDL, a leader in global
content creation, management, translation and delivery, has
introduced its next generation content management technology with
the launch of SDL Tridion DX, the definitive solution for building
compelling digital experiences (DX) that shape the customer
journey.
Built to uniquely create continuous experiences across the
pre-sale, sale and post-sale phases of the customer journey, SDL
Tridion DX manages the content life cycle of both marketing content
and in-depth structured product information, while also unlocking
content stored in third-party eCommerce, DAM and PIM systems. This
eliminates the disconnects that characterize most disparate digital
experiences today when visitors engage with marketing content on
one website, try to buy products online via another website, and
search for support and product information via a completely
separate experience.
Aligning the portfolio to support this vision, SDL rebrands SDL
Web to SDL Tridion Sites and SDL Knowledge Center to SDL Tridion
Docs, combining the best of Web Content Management (WCM) and DITA
based Structured Content Management (CCMS) to form a unique
integrated solution with SDL Tridion DX.
Based on 15 years of natural language processing and machine
learning expertise, SDL Tridion DX is an enterprise solution that
does more than simply manage content on a global scale; it enables
the customized creation of engaging and personalized content in a
model that sits alongside human insight and scales with business
requirements.
"The number one challenge for driving online engagement and
conversion is the successful personalization of content," said
Adolfo Hernandez, CEO, SDL. "We are advancing cognitive technology,
helping businesses create, adapt, optimize and deliver blended
marketing - and product-led - content in a contextual way that has
never been possible on this scale before. This approach forges
emotional connections with customers, while delivering a consistent
brand experience and yield higher conversion rates and
revenue."
Powered by SDL's powerful machine learning, content management
and translation technology, SDL Tridion DX includes:
-- SDL Tridion Sites (formerly called SDL Web): a powerful web
experience management solution that enables companies to
effectively manage a complex environment of marketing and
product-led content across global web, digital and mobile
properties to deliver continuous digital experiences - while
speeding up time to market and lowering total cost of ownership.
From a single solution, companies can easily publish digital
content globally for any device, and adapt for multi-lingual,
multi-cultural and multi-brand channels.
-- SDL Tridion Docs (formerly called SDL Knowledge Center): a
DITA-based structured content management solution that solves the
complexity of creating, managing and distributing in-depth product
content and technical documentation at scale. It improves the time
to market, quality and consistency of information while lowering
development costs through content reuse, automated publishing and
translation.
Coinciding with the launch of SDL Tridion DX, SDL is announcing
general availability of a new release of SDL Tridion Docs which has
been enhanced to fully share its online delivery capabilities with
SDL Tridion Sites.
The new release enables companies to free up product information
beyond today's closed PDF format and easily integrate technical
content into multi-channel digital experiences.
By focusing on an API-first approach, SDL Tridion DX enables
companies to expose content to any site, application or touchpoint
for full cross-platform publishing and a custom user experience.
Outperforming competitive products when it comes to integration
with backend systems, SDL Tridion DX's new Data Integration
Framework provides access to back office solutions - from analytics
and marketing automation to product lifecycle management systems -
making it SDL's most powerful content management product release to
date.
"SDL Tridion DX allows businesses to bridge the typical
disconnects in an online customer journey, especially when those
disconnects result from content being served up via different
systems, resulting in lack of context across customer touchpoints.
This contributes significantly to both improved sales conversion
rates and unified user experiences across digital properties," said
Tony White, Founder, Ars Logica. "The more mutual understanding you
have with customers, the richer and more meaningful interactions
with them become - for you and them."
SDL Tridion DX, supported by SDL translation technology,
services and advanced commerce integration, offers businesses the
ability to deeply personalize digital experiences based on a
consumer's native language, context and device of choice.
About SDL
SDL (LSE:SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 78 out of the
top 100 global brands work with us at SDL.com and follow us on
LinkedIn, Twitter and Facebook.
-Ends-
Media Contacts:
SDL
Chris Hardman / Denis Davies
Corporate Communications
Chardman@sdl.com / Ddavies@sdl.com
This information is provided by RNS
The company news service from the London Stock Exchange
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