SDL PLC Leading Airlines Select SDL
September 14 2017 - 6:00AM
RNS Non-Regulatory
TIDMSDL
SDL PLC
14 September 2017
RNS Reach
SDL plc
Leading Airlines Select SDL to Power Global Digital
Transformation
MAIDENHEAD, UK - September 14, 2017 - Airline companies are
turning to SDL (LSE:SDL) for help in transforming their digital
footprint as they go global, and overcome the language challenges
involved in engaging with consumers in new markets.
Airline companies from across Europe, Asia and the U.S. have
recently signed agreements for a variety of content management
products and translation services from SDL. These new commitments
represent the expansion of SDL's role in supplying technology and
services to the global airline industry.
Intense local competition, declining prices and heightened
consumer expectations mean that airline companies need to
continually provide customers with a rich, engaging experience that
offers not just the best deals - but videos, forums and instant
chat support. Providing the same consistent experience - but in the
consumer's local language - becomes even more challenging when
expanding abroad.
Over the past year, SDL's language and content management
technology has been selected by some of the top airline companies
to address these complexities, including All Nippon Airways, China
Airlines, flydubai and Vanilla Air. SDL already works with many of
the world's leading airline brands, including six of the top ten
global airlines, and more than 40 top travel companies.
Customer highlights include:
-- All Nippon Airways (ANA) chose SDL WorldServer to help
support its global expansion plans, launching 25 websites (12
languages) across 46 countries by the end of 2016.
-- China Airlines launched 12 websites in 11 languages using SDL
Web and SDL Language Services to manage and translate global
content. The amount of traffic doubled, with conversion rates
increasing by 90%.
Supporting quotes:
-- "It took just 16 weeks from the start of the project to
launch the China Airlines U.S. website," said spokesperson from
China Airlines' Passenger Marketing Department. "This was made
possible by SDL's Digital Experience Accelerator. Following the
launch, the amount of traffic doubled with conversion rates
increasing by 90%."
-- "Traditionally third party agencies would liaise directly
with customers on their travel plans," said Kevin Ashbridge, VP of
Global Travel, SDL. "Now these airliners are connecting directly
with consumers - regardless of location - in their own language,
and device of choice. We're delighted that our technology is
helping them offer exceptional experiences regardless of any
linguistic or cultural barriers."
See how SDL is working with other airline companies, including
Abu Dhabi Airports Company, Brussels Airlines, Emirates, and
KLM.
About SDL
SDL (LSE:SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 78 out of the
top 100 global brands work with us at SDL.com and follow us on,
LinkedIn, Twitter and Facebook.
Contacts:
SDL
Denis Davies
Ddavies@sdl.com
This information is provided by RNS
The company news service from the London Stock Exchange
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