SDL PLC Trading Update (2636H)
June 18 2013 - 2:00AM
UK Regulatory
TIDMSDL
RNS Number : 2636H
SDL PLC
18 June 2013
SDL plc
Trading update
18 June 2013 - Maidenhead, UK - SDL plc ("SDL": LSE: SDL), a
leader in Customer Experience Management solutions, today provides
an update on trading for 2013.
Performance for the first half of 2013 has remained below
management expectations, and as a result, the Board has lowered its
outlook for the current financial year. Profit before Tax and
Amortisation ("profit") is now expected to be within the range
GBP15-20 million in 2013 (2012: GBP35.5 million).
Technology
Across the Technology segments, first half licence revenues are
below management expectations, primarily due to previously
highlighted lack of sales and marketing investment over the last
two years. Although we did not expect the recent sales and
marketing investments to have any positive effect on revenues in
the first half of 2013, we did expect to have continued sales
momentum from 2012. Bookings have also been weaker than expected in
the first half and this has resulted in a reduction in our forecast
for the second half of 2013. As the weakness has been in licence
sales there will be a significant impact on short term
profitability of the Technology segments.
Services
Language Services revenue in the first half of 2013 is expected
to be below management expectations, primarily due to the poor
macroeconomic climate, resulting in our repeat customers reducing
their volumes, and to a less extent, increased pricing pressure.
First half profit for the Services division is expected to be
significantly below management expectations due to the above
revenue shortfall. It should be noted there was also an increased
investment in infrastructure of automated translation, workflow and
process management to improve efficiency as previously
highlighted.
Investment and outlook
Highlights in the first half include:
1. We have achieved our aggressive hiring objectives, including
the appointment of a Chief Marketing Officer, and the recruitment
of 65 additional sales and marketing resources across Europe and
North America. With the resources now in place, we expect to see
the impacts of these investments in the second half of 2013, as per
our plan.
2. Several product launches have strengthened SDL's leadership
position in the Customer Experience Management market, with further
releases planned for later in 2013:
SDL's Customer Commitment Dashboard, the first social
data-enabled analytics framework that predicts customer
behaviour.
www.freetranslation.com - an integrated machine translation and
human translation platform
Release of SDL Marketing Intelligence Suite
3. We have recently hosted our annual Innovate conference in San
Francisco, where many of our key customers and prospects attend. We
received overwhelming positive feedback from customers, partners
and analysts, providing some confirmation that our vision and
product stack can deliver against the growing market demand for
Customer Experience Management solutions.
4. Most importantly we are seeing pipeline improvement on both
the technology and services side with licence bookings expected to
increase significantly in the second half.
Although the performance in our technology and services
businesses has been below budget for the first five months of 2013,
the build in pipeline for both services and technology with just
1-2 months of our sales and marketing investments in place gives
the Board confidence that sales will improve. However, the Board is
taking a more cautious view of the speed of services volume
recovery and licence sales growth. We are seeing very positive
market feedback on our technology stack and are encouraged with
pipeline increases in our technology as a result of our marketing
and sales investments.
Commenting on the trading update, Chief Executive Officer, Mark
Lancaster, said:
"We have achieved our ambitious Sales and marketing recruitment
milestones. This has resulted in us building a stronger pipeline,
which is expected to produce returns in the second half. Whilst we
did not plan for investments to deliver revenue in the first half,
we expected greater momentum from last year to carry into the first
half of 2013. The necessary investments are being made to deliver
our technology products and services into the Customer Experience
Management market. As a consequence the business has incurred an
increased short term impact to profits. These investments are
important to deliver long term growth and profitability. We remain
confident in our strategy and in the outlook for the business in
the long term."
For further information please contact:
SDL plc Tel: +44 (0)1628
410 127
Mark Lancaster, Executive Chairman & Chief
Executive Officer
Matthew Knight, Chief Financial Officer
FTI Consulting Tel: + 44 (0)20 7831
3113
Edward Bridges/Jon Snowball/Emma Appleton
About SDL
SDL enables global businesses to enrich their customers'
experience through the entire customer journey. SDL's technology
and services help brands to predict what their customers want and
engage with them across multiple languages, cultures, channels and
devices. SDL has over 1,500 enterprise customers, 400 partners and
a global infrastructure of 70 offices in 38 countries. 42 out of
the top 50 brands work with SDL. For more information, visit
www.sdl.com. All trademarks are the property of their respective
owners.
This information is provided by RNS
The company news service from the London Stock Exchange
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