Monitise PLC Monitise Partners With Turkey's Ziraat Bank (8127W)
November 12 2014 - 4:11AM
UK Regulatory
TIDMMONI
RNS Number : 8127W
Monitise PLC
12 November 2014
Monitise named design partner for new Ziraat mobile banking
service
New partnership with Turkey's Ziraat Bank sees Monitise's
best-in-class design capabilities take centre stage
November 12, 2014: Monitise (LSE: MONI), a global leader in
Mobile Money - banking, paying and buying with a mobile device -
today announces a new partnership with Ziraat Bank, one of Turkey's
most well-established financial institutions, and the launch of the
bank's new mobile service on iOS and Android. Monitise has designed
the new apps which are set to transform the way consumers can
engage with one of Turkey's largest and most historic banks.
To help customers to better manage their finances on the go,
Ziraat Mobile's features include fast money transfer, a
customisable homepage and simple transaction flows. Pages within
the app were created using flat design trends, making content
easier to view and manage.
Users can customise their dashboard to include chosen widgets
and shortcuts and a welcome screen includes an ATM finder,
real-time market data, calculation tools and offers from the
bank.
Customer analysis highlighted speed and ease-of-use as key
attributes for the design. In response, the menu structure enables
users to complete transactions from a single screen and they can be
completed in just three easy steps.
Ziraat Bank selected Monitise's team in Turkey - which has been
designing award-winning mobile technology since 2005 - to deliver
the user interface for the app. In taking a consumer-centric,
'human first' design approach, Monitise has introduced a new level
of visual simplicity and an intuitive mobile experience for Ziraat
Bank, to help drive deeper relationships with customers.
Since launching in 1863, Ziraat Bank has provided uninterrupted
and market-leading services to its customers in the corporate,
commercial, agricultural and retail banking sectors. Ziraat, which
has a vision to be 'more than a bank', has more than 1,600 and
5,500 branches and ATMS respectively.
Fatih İ becer, CEO of Monitise MEA, said, "It is now crucial for
banks to differentiate their products with cutting-edge user
experiences in order to stay competitive. As the channel which puts
Ziraat Bank literally in the hands of consumers, developing a
service which puts the needs of the customer first was key. With
Ziraat Mobile we have showcased our years of innovation and design
experience to create an experience which is both intuitive and
simple, yet beautiful."
Peter Radcliffe, President International at Monitise, added:
"There's a big opportunity to be had by offering next-generation
mobile banking services which are designed with the needs of the
consumer at the heart of them, in Turkey, the Middle East and
globally. We're delighted to be working with such an iconic and
historic bank within Turkey to offer a mobile service which does
justice to the strong heritage of its brand in the connected
age."
Ziraat Mobile is currently available on iOS and Android, in both
Turkish and English.
About Ziraat Bank
Ziraat Bank, Turkey's strongest and most deeply rooted bank,
started its operation in 1863. As the cornerstone of the Turkish
banking sector, Ziraat Bank has been the driving force of economic
development in various phases of the national history; while
uninterruptedly providing resources to merchants, entrepreneurs and
individuals, it has also delivered banking products and services
throughout Turkey. With its extensive product and service
diversity, unrivalled knowledge and experience, synergic
organization with its subsidiaries, superior human resources and
robust financial structure, Ziraat Bank is in a unique and
selective position in its sector. Ziraat Bank provides
uninterrupted and superior services to its customers in the
corporate, commercial, agricultural and retail banking segments.
More information is available at www.ziraat.com.tr.
About Monitise
Monitise (LSE: MONI) is a world leader in Mobile Money -
banking, paying and buying with a mobile device. Leading banks,
payments companies, retailers and mobile networks use Monitise's
technology platforms and services to securely connect people with
their money.
30 million consumers have registered for Monitise's patented
technology to 'bank anywhere', 'pay anyone' and 'buy anything',
accounting for $88bn of payments, purchases and transfers annually.
Additionally, apps designed by the Group's Monitise Create and MEA
divisions have been downloaded 30 million times. More information
is available at www.monitise.com.
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investorrelations@monitise.com
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press@monitise.com
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This information is provided by RNS
The company news service from the London Stock Exchange
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