Bidstack Group PLC UK Government's "Stay Home Save Lives" campaign
April 07 2020 - 2:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
07 April 2020
RNS Reach
7 April 2020
Bidstack Group plc
("Bidstack" or the "Company")
UK Government's "Stay Home Save Lives" campaign
Bidstack (AIM: BIDS.L), the native in-game advertising group, is
pleased to confirm that, as announced by the UK Government's
Department for Digital, Culture, Media and Sport ("DCMS") on 6
April 2020, Bidstack is providing its proprietary technology to
insert the message "Stay Home Save Lives" in Codemasters' Dirt
Rally 2.0. video game.
This campaign has been widely noted across various media outlets
including BBC News, ITV News, Radio 4, LBC, Virgin Radio, PC Gamer,
Forbes, Engadget, The Daily Mail, CityAM, The Daily Telegraph, The
Sun and The Hollywood Reporter.
Because Bidstack's technology is capable of geo-targeting
gamers, the DCMS message is currently being sent only to UK gamers.
However, the Company is working with Codemasters to extend the
initiative to other European and American players with localised
public safety information.
In addition, Bidstack is working directly with the DCMS to
explore how its technology can be put to work to ensure this
message is being delivered through other games. The Company's
technology can make this easy to do in an impactful but unobtrusive
way.
James Draper, CEO of Bidstack commented:
"We are pleased to be doing our bit in this time of crisis by
working with the Department for Digital, Culture, Media and Sport
and our partner, Codemasters.
"We're at an early stage in this push, helping games developers
who want to do their bit to encourage their players to sit tight
and keep playing through this period of lock-down. I am pleased
that Bidstack has been able to demonstrate its ability to "reach
the unreachables" with this vital core message on the importance of
staying at home during this unprecedented time.
"As the DCMS has pointed out, getting through the COVID-19
crisis requires a collective national effort and in-game messaging
represents a creative, targeted, and immediate way to help
reinforce the Government's Stay Home, Protect the NHS, Save Lives
message.
"We will be delighted to work with any video games developers or
publishers who would like to do their bit to get the message out
there."
Contacts:
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited
(Nomad)
Mark Brady/Neil Baldwin/James
Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited
(Broker)
Fred Walsh +44 (0) 20 7710 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson
/ Kim van Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
Notes to editors:
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games across multiple video games
platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
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END
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