QobliQ acquires Singaporean agency, Fulford PR
May 11 2010 - 8:14AM
UK Regulatory
TIDMIMAC
RNS Number : 7107L
Ingenious Media Active Capital Ltd
11 May 2010
QobliQ announces acquisition of
Singaporean Agency Fulford PR
11 May 2010
QobliQ announces acquisition of Singapore-based consumer, corporate and sports
PR agency Fulford PR.
QobliQ was formed with the aim of creating the leading international innovative
marketing services group, combining sponsorship, PR, digital and experiential
marketing. Since December 2007 it has acquired brandRapport and Arena, leading
UK sponsorship consultancies, Sponsorclick France, a leading French sponsorship
consultancy immediately rebranded brandRapport France, and Nouveau Jour, a
leading French experiential agency.
QobliQ has now reorganised its offering by agency to include:
- RedButton for consumer PR;
- brandRapport for sponsorship, sports PR and CSR;
- Nouveau Jour for digital and experiential marketing.
Currently the Group has offices in the UK, France and Hong Kong. Through the
acquisition of Fulford PR, Singapore will become the Asian hub for the Group.
Qobliq is backed by the media investment fund, Ingenious Media Active Capital.
Xavier Quattrocchi-Oubradous, CEO of QobliQ, said:
"We are extremely happy to continue QobliQ's strategy of consolidation of PR
with the acquisition of a leader in Asia, Fulford PR. Fulford PR will provide
our sponsorship and sports PR agency, brandRapport, and our consumer PR agency,
RedButton, with considerable know-how and geographical coverage. Fulford PR's
client list, which includes Standard Chartered Marathon Singapore, HSBC Women's
Champions, Barclays Singapore Open, Singapore Art Museum, Paragon Shopping Mall,
Ministry of Manpower, Beam Global Asia, SingTel Digital Media and BBC Worldwide
Channels Asia Pacific, is also very impressive, and the synergies with our Hong
Kong team are already starting to materialise to the benefit of our clients.
Being strong in Asia creates a new momentum for the Group."
Linda Fulford, founder of Fulford PR, said:
"We are very excited about the opportunity to become part of the QobliQ Group
and work alongside brandRapport and RedButton. This will enable us to increase
our offering both regionally and in Europe across our combined core strengths of
sports, corporate and consumer. We are very much looking forward to providing
these added benefits to our existing clients and beyond."
ENDS
Enquiries:
QobliQ
Xavier Quattrocchi-Oubradous 020 7348 6062
Fulford PR
Linda Fulford +65 6324
2268/+65 90883757
Ingenious Ventures, investment manager to Ingenious Media Active Capital
Patrick McKenna 020 7319 4000
Patrick Bradley
This information is provided by RNS
The company news service from the London Stock Exchange
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