TIDMIMAC 
 
RNS Number : 5148E 
Ingenious Media Active Capital Ltd 
21 December 2009 
 

 
 
+----------------+----------+--+--+--------+--------+----------+--+----------------+--+--+--------+--+--+--------------+------+----------------+--+--+--+--------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi                                                                                                                | 
|                                                                                                                                                                | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| 1. Identity of the issuer or the underlying issuer                                     | Ingenious Media Active Capital Limited                                | 
| of existing shares to which voting rights are                                          | GB00B0YBXT88                                                          | 
| attached: ii                                                                           |                                                                       | 
+----------------------------------------------------------------------------------------+-----------------------------------------------------------------------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):                                                                                      | 
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| An acquisition or disposal of voting rights                                                                                                        |    Yes    | 
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| An acquisition or disposal of qualifying financial instruments which may result in                                                                 |    n/a    | 
| the acquisition of shares already issued to which voting rights are attached                                                                       |           | 
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| An acquisition or disposal of instruments with similar economic effect to qualifying                                                               |    n/a    | 
| financial instruments                                                                                                                              |           | 
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| An event changing the breakdown of voting rights                                                                                                   |    n/a    | 
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| Other (please                |                                                                                                                     |    n/a    | 
| specify):                    |                                                                                                                     |           | 
+------------------------------+---------------------------------------------------------------------------------------------------------------------+-----------+ 
| 3. Full name of person(s) subject to the                                         |                  UBS Global Asset Management (Traditional                   | 
| notification obligation: iii                                                     |                                  Entities)                                  | 
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| 4. Full name of shareholder(s)                                                   |                                                                             | 
|  (if different from 3.):iv                                                       |                                                                             | 
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| 5. Date of the transaction and date on                                           |                              17 December 2009                               | 
| which the threshold is crossed or                                                |                                                                             | 
| reached: v                                                                       |                                                                             | 
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| 6. Date on which issuer notified:                                                |                              21 December 2009                               | 
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| 7. Threshold(s) that is/are crossed or                                           |                         Below Notifiable Threshold                          | 
| reached: vi, vii                                                                 |                                                                             | 
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|                                                                                  |                                                                             | 
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| 8. Notified details:                                                                                                                                           | 
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| A: Voting rights attached to shares viii, ix                                                                                                                   | 
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| Class/type of  | Situation previous                             | Resulting situation after the triggering                                                     | 
| shares         | to the triggering                              | transaction                                                                                  | 
| if possible    | transaction                                    |                                                                                              | 
| using          |                                                |                                                                                              | 
| the ISIN CODE  |                                                |                                                                                              | 
+                +------------------------------------------------+----------------------------------------------------------------------------------------------+ 
|                | Number                  | Number               | Number               | Number of                   | % of voting rights x                    | 
|                | of                      | of                   | of                   | voting                      |                                         | 
|                | Shares                  | Voting               | shares               | rights                      |                                         | 
|                |                         | Rights               |                      |                             |                                         | 
+                +                         +                      +----------------------+-----------------------------+-----------------------------------------+ 
|                |                         |                      | Direct               | Direct xi    | Indirect xii | Direct                   | Indirect     | 
+----------------+-------------------------+----------------------+----------------------+--------------+--------------+--------------------------+--------------+ 
| GB00B0YBXT88   | 12,065,394              | 12,065,394           | Below                | Below        | Below        | Below                    | Below        | 
|                |                         |                      | Notifiable           | Notifiable   | Notifiable   | Notifiable               | Notifiable   | 
|                |                         |                      | Threshold            | Threshold    | Threshold    | Threshold                | Threshold    | 
+----------------+                         +                      +                      +              +              +                          +              + 
|                |                         |                      |                      |              |              |                          |              | 
+----------------+-------------------------+----------------------+----------------------+--------------+--------------+--------------------------+--------------+ 
|                                                                                                                                                                | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| B: Qualifying Financial Instruments                                                                                                                            | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                           | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial               | Expiration      | Exercise/                                   | Number of voting                           | % of voting     | 
| instrument                      | date xiii       | Conversion Period xiv                       | rights that may be                         | rights          | 
|                                 |                 |                                             | acquired if the                            |                 | 
|                                 |                 |                                             | instrument is                              |                 | 
|                                 |                 |                                             | exercised/                                 |                 | 
|                                 |                 |                                             | converted.                                 |                 | 
+---------------------------------+-----------------+---------------------------------------------+--------------------------------------------+-----------------+ 
|                                 |                 |                                             |                                            |                 | 
+---------------------------------+-----------------+---------------------------------------------+--------------------------------------------+-----------------+ 
|                                                                                                                                                                | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi                                                              | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                           | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial         | Exercise     | Expiration        | Exercise/               | Number of voting                   | % of voting                      | 
| instrument                | price        | date xvii         | Conversion              | rights instrument                  | rights xix, xx                   | 
|                           |              |                   | period xviii            | refers to                          |                                  | 
|                           |              |                   |                         |                                    |                                  | 
+---------------------------+--------------+-------------------+-------------------------+------------------------------------+----------------------------------+ 
|                           |              |                   |                         |                                    | Nominal                 | Delta  | 
+                           +              +                   +                         +                                    +-------------------------+--------+ 
|                           |              |                   |                         |                                    |                         |        | 
+---------------------------+--------------+-------------------+-------------------------+------------------------------------+-------------------------+--------+ 
|                                                                                                                                                                | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Total (A+B+C)                                                                                                                                                  | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Number of voting rights                                                             | Percentage of voting rights                                              | 
+-------------------------------------------------------------------------------------+--------------------------------------------------------------------------+ 
| Below Notifiable Threshold                                                          | Below Notifiable Threshold                                               | 
+-------------------------------------------------------------------------------------+--------------------------------------------------------------------------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or the                                                                                 | 
| financial instruments are effectively held, if applicable: xxi                                                                                                 | 
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|                                                                                                                                                                | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
|                                                                                                                                                                | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Proxy Voting:                                                                                                                                                  | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| 10. Name of the proxy holder:                                                                      | UBS Global Asset Management on                            | 
|                                                                                                    | behalf of a number of clients                             | 
+----------------------------------------------------------------------------------------------------+-----------------------------------------------------------+ 
| 11. Number of voting rights proxy holder will cease                                                |                                                           | 
| to hold:                                                                                           |                                                           | 
+----------------------------------------------------------------------------------------------------+-----------------------------------------------------------+ 
| 12. Date on which proxy holder will cease to hold                                                  |                                                           | 
| voting rights:                                                                                     |                                                           | 
+----------------------------------------------------------------------------------------------------+-----------------------------------------------------------+ 
|                                                                                                                                                                | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| 13. Additional information:                                                         |                                                                          | 
+-------------------------------------------------------------------------------------+--------------------------------------------------------------------------+ 
| 14. Contact name:                                                                   | Lisa Jackson, on behalf of Morgan Sharpe                                 | 
|                                                                                     | Administration Limited as Secretary                                      | 
+-------------------------------------------------------------------------------------+--------------------------------------------------------------------------+ 
| 15. Contact telephone number:                                                       | 01481 735545                                                             | 
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This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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