ATLANTA, Aug. 22, 2018 /PRNewswire/
-- IHG® (InterContinental Hotels Group)
today announces the official opening of its first avid™ hotels
property, the 87-room, new-build avid hotel Oklahoma City-Quail
Springs.
Situated just north of downtown Oklahoma City, this hotel is in a thriving
part of the city. With multiple business headquarters, medical
centers, interesting neighborhoods, and plenty of sporting leagues
nearby, the hotel gives visitors to the area, travelling for
business or pleasure, a great place to stay.
Heather Balsley, Senior Vice
President, Mainstream Brands, IHG, commented: "Today we've
opened the doors of the very first avid hotel, in the beautiful
city of Oklahoma City. This hotel
opens less than one year after the brand officially launched, in a
bustling market where we are set to become the hotel of choice for
both business and leisure travelers. We look forward to welcoming
guests in Oklahoma City today, and
introducing avid hotels to more travelers, across more cities, in
the future."
During the development process, IHG gathered extensive input
from target consumers to ensure the avid hotels experience delivers
exactly what guests want from every touch point in a mainstream
hotel. From the moment travelers arrive, it is clear avid hotels
has taken the basic travel essentials and created a high-quality
guest experience unlike anything else in the market today including
modern design, eye-catching colors, plenty of natural light and a
room designed for a great night's rest.
The brand is focused on four key areas designed to set the brand
apart in the market:
- Rooms Designed for Sound Sleep – The brand delivers a
best-in-class sleep experience, with rooms intentionally designed
for reliable rest. This includes a high-quality mattress and
linens, choice of firm and soft pillows, black out roller shades
and a purposeful design that reduces noise.
- Focused, High-Quality Breakfast – avid hotels take a
fresh approach to breakfast. A select number of high-quality,
brand-name options are available for guests to grab-and-go or enjoy
in the lobby; alongside a premium fresh, and individually brewed,
bean-to-cup coffee experience to start the day off right.
- Latest Technology - avid hotels is the first IHG brand
to offer IHG® Studio, a seamless direct casting of
entertainment from guests' smart phones and personal devices to 55"
TVs in each room. IHG® Connect in each hotel also
provides enhanced Wi-Fi technology.
- The avid hotels Guarantee – avid hotels guarantees the
room will be 'just right' upon arrival so guests can be
confident they have made the right decision. If the room does
not meet the Guarantee standards upon check-in, the hotel will
offer an immediate room change. If there is not another available
room, the guest will not be charged for that night's room and
tax.
The avid hotel Oklahoma City-Quail Springs property is owned and
operated by Champion Hotels, the largest privately-owned hotel
operator in the USA.
Guests can look forward to 130 more avid hotels locations
opening in the next three to five years. In the meantime, for more
information about avid hotels or to book an upcoming stay at the
Oklahoma City property, please
visit avidhotels.com.
About the avid™ hotels brand
The newest mainstream
brand from IHG, avid hotels was designed for travelers who want a
hotel stay that finally meets their expectations for the type of
hospitality they value most – the basics done exceptionally well –
at a fair price. To ensure avid hotels meets the needs of today's
everyday traveler, a set of fundamental values define all touch
points of the brand: taking a new approach to designing everyday
travel; appreciating the value of guests' every hard-earned dollar
and being direct, honest and clear. All avid hotels will be
new-build construction and feature modern, comfortable design,
guest rooms designed for sound-sleep, a focused, high-quality
breakfast consisting of name-brand options and will deliver the
latest technology for a seamless guest experience. The avid hotels
brand launched in 2017 and opened its first property in Q3 2018. It
is currently available for franchising in the U.S., Canada and Mexico. To learn more about the avid hotels
brand, visit avidhotels.com and find us on social
media: facebook.com/avidhotels, twitter.com/avidhotel
and instagram.com/avidhotels/.
Notes to Editors:
IHG® (InterContinental Hotels Group) [LON: IHG, NYSE:
IHG (ADRs)] is a global organisation with a broad portfolio of
hotel brands, including Regent Hotels & Resorts,
InterContinental® Hotels & Resorts,
Kimpton® Hotels & Restaurants, Hotel
Indigo®, EVEN® Hotels, HUALUXE®
Hotels and Resorts, Crowne Plaza® Hotels & Resorts,
voco™ Hotels, Holiday Inn®, Holiday Inn
Express®, Holiday Inn Club Vacations®,
Holiday Inn Resort®, avid™ hotels, Staybridge
Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,400 hotels
and 810,000 guest rooms in almost 100 countries, with nearly 1,800
hotels in its development pipeline. IHG also manages
IHG® Rewards Club, our global loyalty programme, which
has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated in Great
Britain and registered in England and Wales. More than 375,000 people work across
IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and
www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest
news, visit: www.ihgplc.com/media and follow us on social media at:
www.twitter.com/ihg, www.facebook.com/ihg and
www.youtube.com/ihgplc.
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SOURCE IHG (InterContinental Hotels Group)