With Expanded Relationship, Experian & InfoSum Help Marketers Implement Effective Campaigns in a Post-Third-Party Cookie Ecos...
April 13 2021 - 8:30AM
Business Wire
The collaboration offers valuable audience
insights and empowers marketers to deliver relevant messages in a
privacy-compliant manner
Experian, the global information services company, and InfoSum,
the leading platform for customer data collaboration, today
announced an expanded relationship that will help marketers gain a
more comprehensive view of their customers. Now, marketers can
access Experian audience data on US consumers through InfoSum, and
by leveraging InfoSum’s technology, enrich their customer data with
Experian insights to build out a more informed understanding of
their audiences and deliver relevant messages across channels, in a
privacy-compliant manner.
“As third-party cookies become unavailable, marketers are
searching for alternatives to identify their customers across
devices and learn more about their interests and behaviors,” said
Genevieve Juillard, Experian’s President of Marketing Services and
Data Quality. “Our continued collaboration with InfoSum creates
another pathway for marketers to address a fragmented ecosystem,
connect digital touchpoints together, access powerful insights,
optimize marketing campaigns and deliver relevant messages across
channels.”
Marketers can leverage InfoSum’s decentralized identity
infrastructure to collaborate across first-party data sources,
including to match their customer data against a media owner’s data
to build highly customized audiences. Users will then be able to
layer Experian data, such as demographic and lifestyle information,
on top of their custom audiences to better understand their
customers’ interests and behaviors, all without sharing the
underlying data and preserving consumer privacy. Once audience
segments have been built, marketers can access Experian’s
activation capabilities and execute true omnichannel campaigns.
“The collaboration between Experian’s expansive data insights
and InfoSum’s industry-leading identity infrastructure represents a
new chapter for our customers,” said Lauren Wetzel, InfoSum’s
President of North America, Global Strategy & Operations. “To
truly unlock the limitless potential of their data, marketers need
access to additional data insights that can augment their existing
customer knowledge. With this enriched customer understanding,
marketers are empowered to deliver better data-driven customer
experiences. We’re excited to work with Experian to provide our
customers with a solution that helps them deliver relevant messages
at scale, while protecting consumer privacy.”
To learn more about Experian’s ConsumerView database, visit
https://www.experian.com/marketing-services/targeting/data-driven-marketing/consumer-view-data.
About InfoSum
InfoSum unlocks data’s limitless potential. Using patented,
privacy-first technology, InfoSum connects customer records between
and amongst companies, without ever sharing data. Customers across
financial services, content distribution, connected television,
eCommerce, gaming, and entertainment all trust InfoSum to
seamlessly and compliantly connect their customer data to other
partners through privacy-safe, permissioned, data networks.
There are many applications for InfoSum’s technology, including
standard ‘data-onboarding’ to much more sophisticated use cases
that allow for the creation of owned identity platforms, the
development of new data and advertising products, and the formation
of entirely new marketplaces.
Visit https://www.infosum.com for more information.
About Experian
Experian is the world’s leading global information services
company. During life’s big moments – from buying a home or a car,
to sending a child to college, to growing a business by connecting
with new customers – we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organizations to prevent identity fraud and crime.
We have 17,800 people operating across 45 countries and every
day we’re investing in new technologies, talented people and
innovation to help all our clients maximize every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian and its affiliates. Other product
and company names mentioned herein are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210413005233/en/
Jordan Takeyama Experian 1 714 830 7561
jordan.takeyama@experian.com
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