RAJAR Wave 2 2004
July 29 2004 - 7:04AM
UK Regulatory
RNS Number:3590B
Capital Radio PLC
29 July 2004
PRESS RELEASE
RAJAR Wave 2 2004 29 July, 2004
Maintaining London lead and strengthening the portfolio
* 95.8 Capital FM London's #1 commercial station: 2.1 million listeners
* 95.8 Capital FM London's #1 Breakfast Show: 1.2 million listeners
* Capital Radio London's #1 commercial radio group: 3.05 million listeners
* More Xfm London listeners: 577,000 listeners
* 122,000 more Choice FM London listeners: 376,000 listeners
Capital maintained its position as London's leading commercial radio station as
95.8 Capital FM beat its commercial rivals with a total of 2.1 million
listeners. This represented a share of 6.6% and a reach of 20%. The 95.8
FM Breakfast Show also retained its number one spot with 1.2 million listeners,
representing a total share of 8.0%.
Elsewhere in London, Xfm hit an all-time high, adding 18,000 listeners to take
its total reach to 6%. Meanwhile, the group's newest acquisition, Choice
FM, added 122,000 listeners. Capital Gold saw an increase in share to 2.5%.
The UK's most listened to local commercial radio group
- total listening hours of 73.8m
The Century FM network achieved record share at 7.7%. 106 Century FM
increased reach to become the largest commercial station in the East Midlands.
In the Capital FM network, Beat 106 lifted its share to 5.8% and in Birmingham,
BRMB increased share to 9.3%.
Digital listening to Capital stations continued to increase with Capital Disney,
NTL Digital Station of the Year, now reaching 31,000 adult listeners (153,000 4+
listeners).
David Mansfield, Capital Radio plc Chief Executive commented: "We have pioneered
a new format at Breakfast with Johnny Vaughan in a highly competitive market
place. We are delighted with the early results, not least of all maintaining our
number one position in London.
Johnny is proving to be an exceptional radio talent and we look forward to
building on these strong foundations over the next three years."
ENDS
*Data is strictly embargoed until 11:00am
Notes:
1. All figures refer to adults 15+.
2. The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South East Wales), Southern FM (Sussex), Power FM
(Hampshire), Beat 106 (Central Scotland), FOX FM (Oxford), Invicta FM (Kent).
3. The Century FM Network comprises 105.4 Century FM (North West England)
106 Century FM (East Midlands), 100-102 Century FM (North East England), and
Ocean FM (Hampshire).
4. Capital Gold Network comprises stations in London, Kent, Manchester,
Sussex, Hampshire, South Wales and Birmingham.
5. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system
of radio audience measurement. It is jointly owned by the CRCA (Commercial Radio
Companies Association) and by the BBC.
6. Reach refers to the total number of listeners in thousands that a
station attracts across an average week during the published survey period. It
can also be expressed as a percentage of the adult population within the
station's transmission area.
7. Share refers to the percentage of total weekly radio listening hours
accounted for by a station within its transmission area and across an average
week during the survey period.
8. Total Capital UK refers to all listening to Capital Radio stations
across the UK (analogue and digital).
Enquiries:
Capital Radio plc
David Mansfield 020 7766 6240
Jane Wilson 020 7766 6863
Finsbury Group
Alice Macandrew 020 7251 3801
RAJAR - SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group UK* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Reach na 7,741 7,902 8,124 8,043
Total Hours na 71,741 73,419 75,348 73,782
* Data includes all national figures
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR RAJAR
(analogue)
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 7,600 7,610 7,507 7,719 7,636
% Reach 27 27 27 27 27
Total Hours 70,870 71,097 70,918 72,920 71,051
Market Share 11.8 11.8 11.5 11.8 11.5
Commercial Share 23.9 23.4 22.8 23.5 22.8
Capital FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 5090 5,002 4,792 4,845 4,784
% Reach 27 26 25 26 25
Total Hours 42,282 41,485 40,973 41,939 39,369
Market Share 10.3 10.2 9.8 9.9 9.4
Commercial share 20.3 19.6 19.1 19.4 18.0
Capital Gold Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 1,503 1,454 1,414 1,322 1,205
% Reach 8 8 8 7 7
Total Hours 10,157 9,925 9,604 8,188 8,225
Market Share 2.6 2.5 2.4 2.0 2.0
Commercial share 5.2 5.0 4.8 4.0 4.0
Century FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 1,809 1,843 1,850 1,894 1,859
% Reach 18 18 18 19 18
Total Hours 15,638 16,123 16,371 16,615 16,721
Market Share 7.3 7.4 7.4 7.6 7.7
Commercial share 16.1 15.8 15.6 16.2 16.6
Capital Radio London* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 3,175 3,013 2,999 3,225 3,048
% Reach 31 29 29 31 29
Total Hours 27,116 25,380 25,405 29,265 26,749
Market Share 12.6 11.4 11.4 13.0 12.0
Commercial share 22.7 20.8 21.5 23.3 22.0
* Choice FM included in Wave 1, 2004 figures
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 2,624 2,269 2,304 2,341 2,107
% Reach 25 22 22 23 20
Total Hours 18,991 15,613 17,352 17,827 14,581
Market Share 8.9 7.0 7.8 7.9 6.6
Commercial share 15.9 12.8 14.7 14.2 12.0
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 1,077 1,017 1,016 893 778
% Reach 10 10 10 9 7
Total Hours 5,789 5,084 4,733 4,928 5,521
Market Share 2.7 2.3 2.1 2.2 2.5
Commercial share 4.8 4.2 4.0 3.9 4.5
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 437 502 514 559 577
% Reach 4 5 5 5 6
Total Hours 2,336 4,684 3,320 4,133 3,823
Market Share 1.1 2.1 1.5 1.8 1.7
Commercial share 2.0 3.8 2.8 3.3 3.1
Choice FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2003 2003 2003 2004 2004
Weekly Reach 326 415 306 254 376
% Reach 6 7 5 4 6
Total Hours 2,440 3,142 2,830 2,376 2,824
Market Share 2.1 2.5 2.3 2.0 2.3
Commercial share 3.5 4.2 3.9 3.2 3.9
This information is provided by RNS
The company news service from the London Stock Exchange
END
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