TIDMADM 
 
+------------------------------------------------------------------------------+ 
|TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES(i)                             | 
+----------------------------------------------+-------------------------------+ 
                                               | 
+----------------------------------------------+-------------------------------+ 
|1. Identity of the issuer or the underlying   |                               | 
|issuer                                        |       Admiral Group PLC       | 
|of existing shares to which voting rights are |                               | 
|attached:(ii)                                 |                               | 
+----------------------------------------------+-------------------------------+ 
|2 Reason for the notification (please tick the appropriate box or boxes):     | 
+---------------------------------------------------------------------+--------+ 
|An acquisition or disposal of voting rights                          |        | 
+---------------------------------------------------------------------+--------+ 
|An acquisition or disposal of qualifying financial instruments which |        | 
|may result in the acquisition of shares already issued to which      |        | 
|voting rights are attached                                           |        | 
+---------------------------------------------------------------------+--------+ 
|An acquisition or disposal of instruments with similar economic      |        | 
|effect to qualifying financial instruments                           |        | 
+---------------------------------------------------------------------+--------+ 
|An event changing the breakdown of voting rights                     |        | 
+-----------------------+---------------------------------------------+--------+ 
|Other (please specify):|                                             |        | 
+-----------------------+--------------+------------------------------+--------+ 
|3. Full name of person(s) subject to  |                                       | 
|the                                   |            BlackRock, Inc.            | 
|notification obligation:(iii)         |                                       | 
+--------------------------------------+---------------------------------------+ 
|4. Full name of shareholder(s)        |                                       | 
|                                      |                                       | 
| (if different from 3.):(iv)          |                                       | 
+--------------------------------------+---------------------------------------+ 
|5. Date of the transaction and date on|                                       | 
|which the threshold is crossed or     |           28(th) April 2010           | 
|reached:                              |                                       | 
| (v)                                  |                                       | 
+--------------------------------------+---------------------------------------+ 
|6. Date on which issuer notified:     |           29(th) April 2010           | 
+--------------------------------------+---------------------------------------+ 
|7. Threshold(s) that is/are crossed or|      Holding has gone below 10%       | 
|reached:(vi, vii)                     |                                       | 
+-----------------------+--------------+-------+----------------------+--------+ 
 
 
 
 
+----------------------------------------------------------------------------------+ 
|8. Notified details:                                                              | 
+----------------------------------------------------------------------------------+ 
|A: Voting rights attached to shares (viii, ix)                                    | 
+------------+----------------------+----------------------------------------------+ 
|Class/type  |Situation previous    |Resulting situation after the triggering      | 
|of          |to the triggering     |transaction                                   | 
|shares      |transaction           |                                              | 
|            +----------+-----------+------------+-----------------+---------------+ 
|if possible |Number    |Number     |Number      |Number of voting |% of  voting   | 
|using       |of        |of         |of shares   |rights           |rights (x)     | 
|the ISIN    |  ares    |V ting     +------------+------+----------+------+--------+ 
|CODE        |          |Rights     |Direct      |Direct|Indirect  |Direct|Indirect| 
|            |          |           |            |(xi)  |(xii)     |      |        | 
+------------+----------+-----------+------------+------+----------+------+--------+ 
|GB00B02J6398|26,396,435|26,396,435 |            |      |26,219,613|      |9.83%   | 
+------------+----------+-----------+------------+------+----------+------+--------+ 
 
+----------------------------------------------------------------------------------+ 
|B: Qualifying Financial Instruments                                               | 
+----------------------------------------------------------------------------------+ 
|Resulting situation after the triggering transaction                              | 
+--------------+----------+-----------------------+------------------+-------------+ 
|Type of       |Expiration|Exercise/              |Number of voting  |% of voting  | 
|financial     |date(xiii)|Conversion Period(xiv) |rights that may be|rights       | 
|instrument    |          |                       |acquired if the   |             | 
|              |          |                       |instrument is     |             | 
|              |          |                       |exercised/        |             | 
|              |          |                       |converted.        |             | 
+--------------+----------+-----------------------+------------------+-------------+ 
|              |          |                       |                  |             | 
+--------------+----------+-----------------------+------------------+-------------+ 
 
+----------------------------------------------------------------------------------+ 
|C: Financial Instruments with similar economic effect to Qualifying Financial     | 
|Instruments (xv, xvi)                                                             | 
+----------------------------------------------------------------------------------+ 
|Resulting situation after the triggering transaction                              | 
+-------------+---------+----------+-------------+------------------+--------------+ 
|Type of      |Exercise |Expiration|Exercise/    |Number of voting  |% of voting   | 
|financial    |price    |date      |Conversion   |rights instrument |rights (xix,  | 
|instrument   |         |(xvii)    |period(xviii)|refers to         |xx)           | 
|             |         |          |             |                  |              | 
+-------------+---------+----------+-------------+------------------+-------+------+ 
|             |         |          |             |                  |Nominal|Delta | 
|CFD          |         |          |             |335,534           +-------+------+ 
|             |         |          |             |                  |0.13%  |0.13% | 
+-------------+---------+----------+-------------+------------------+-------+------+ 
 
+----------------------------------------------------------------------------------+ 
|Total (A+B+C)                                                                     | 
+------------------------------------+---------------------------------------------+ 
|Number of voting rights             |Percentage of voting rights                  | 
+------------------------------------+---------------------------------------------+ 
|26,555,147                          |9.95%                                        | 
+------------+++--------+-+--------+++-----------++-----+----------+++----+-+------+ 
 
 
 
 
+------------------------------------------------------------------------------+ 
|9. Chain of controlled undertakings through which the voting rights and/or the| 
|financial instruments are effectively held, if applicable:(xxi)               | 
+------------------------------------------------------------------------------+ 
|                                                                              | 
|BlackRock Investment Management (UK) Limited - 26,555,147 (9.95%)             | 
|                                                                              | 
+------------------------------------------------------------------------------+ 
 
+------------------------------------------------------------------------------+ 
|Proxy Voting:                                                                 | 
+-------------------------------------------------+----------------------------+ 
|10. Name of the proxy holder:                    |                            | 
+-------------------------------------------------+----------------------------+ 
|11. Number of voting rights proxy holder will    |                            | 
|cease                                            |                            | 
|to hold:                                         |                            | 
+-------------------------------------------------+----------------------------+ 
|12. Date on which proxy holder will cease to hold|                            | 
|voting rights:                                   |                            | 
+-------------------------------------------------+----------------------------+ 
 
+-----------------------------+------------------------------------------------+ 
|                             |BlackRock Threshold Reporting Team              | 
|13. Additional information:  |                                                | 
+-----------------------------+------------------------------------------------+ 
|14. Contact name:            |Stuart Watchorn                                 | 
+-----------------------------+------------------------------------------------+ 
|15. Contact telephone number:|020 7743 5741; stuart.watchorn@blackrock.com    | 
+-----------------------------+------------------------------------------------+ 
 
 
 
[HUG#1410254] 
 

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