Winning Brands to Commence Filings
December 31 2009 - 5:00AM
PR Newswire (US)
BARRIE, Ontario, Dec. 31 /PRNewswire-FirstCall/ -- Winning Brands
Corporation (Pink Sheets: WNBD; Frankfurt: WMU),
http://www.winningbrands.ca/ , a non-reporting issuer and
manufacturer of cleaning sensation Winning Colours Stain Remover,
reports that it is nearing completion of its 2009 Issuer
Information Statement for filing in January 2010, thus commencing
regular filings through Pink OTC Markets Inc.
http://www.pinksheets.com/. The intention to begin filings was
referred to by Winning Brands earlier in the year as an objective
by year-end; the company is now confirming formally that it will be
proceeding as indicated and that the first filing will include
information for the year 2009, reflecting the cumulative effect of
all operations since January 1, 2006. Since January 1, 2006 Winning
Brands had been in a phase of early stage brand development called
"Initial Operations" commencing with its acquisition of Niagara
Mist Marketing Ltd, a boutique manufacturer of advanced cleaning
solutions. The purpose of the Initial Operations Phase, which
included extensive R&D and test marketing, was to determine
which product and market factors would best serve as a USA launch
platform for Winning Brands' innovative cleaning solutions. During
Initial Operations, Winning Brands has invested several million
dollars to purchase, design, test and own a variety of contending
formulations, trademarks and goodwill. Winning Colours Stain
Remover has emerged as the lead brand for USA launch purposes.
Winning Colours Stain Remover has the unusual performance quality
of being as strong as a solvent, yet gentler than soap, with the
result that Winning Colours is remarkably kind to skin and the
surfaces to which it is applied. Duration of the Initial Operations
Phase for Winning Brands was determined by the need to ensure that
performance characteristics of its lead brand could compete and
surpass the best in class to become America's favourite stain
removing product and multi-cleaner - and to warrant an
international consumer following. A characteristic of the Initial
Operations Phase was for Winning Brands to obtain listings with the
Canadian subsidiaries of U.S. owned retailers, such as Walmart and
Home Depot, who have stores coast-to-coast in Canada. This was in
order to prove that Winning Colours Stain Remover would satisfy
consumer performance expectations, even when used by thousands of
store customers spanning a variety of demographic "types," and to
prove a low rate of product return. A further objective of Initial
Operations was to demonstrate to category-leading national
retailers that Winning Brands is capable of doing business with
them. "2010 is a new period in the company's life," said Winning
Brands CEO Eric Lehner. "On January 26th work is beginning to
develop our first-ever U.S. national Direct Response TV commercial.
The commercial is to be broadcast on U.S. cable systems nationally.
It is well known that products in our category are particularly
well suited for this venue, leading to a number of famous success
stories. Our U.S. national DRTV can provide a powerful source of
direct revenue while at the same time building U.S. consumer
awareness of Winning Colours Stain Remover - a factor of interest
to large U.S. national retail relationships which are forming
behind the scenes. Furthermore, toward the end of 2009, we have
begun adding local U.S. independent retailers at an unprecedented
pace as distributor operations are getting into gear. Winning
Colours is now on the shelf in almost every State in America. 2010
is not going to look like the previous phase. The conditions are
ready for us to leave behind the Initial Operations Phase, which is
characterized by modest sales and high development costs, in order
to enter the Implementation and/or Growth Phase in 2010. Everything
we have done in the Initial Operations Phase has been preparatory -
2010 is the year in which these things can come together and bring
impressive results. My goal is simply that our shareholders will
own a brand(s) which is on a steep upward trajectory so that the
'sky is the limit' as far as the future value of their company is
concerned," Mr. Lehner says. ABOUT WINNING BRANDS CORPORATION:
Winning Brands Corporation is a manufacturer of advanced cleaning
solutions, including Winning Colours Stain Remover alternative to
conventional solvents. The innovative stain remover and
multi-cleaner is much discussed on YouTube and targeted to become
the world's favourite stain removing solution because of its
remarkable skin-friendliness, versatility and economy when diluted
with water as a multi-cleaner at home and industry. TrackMoist
track treatment and dust suppressant is gaining fans in all sectors
of motorsports for its ability to dramatically conserve water and
improve track performance. Additional brands include KIND Laundry
Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions. Certain
statements in this news release that are not historical facts are
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements may be
identified by the use of words such as "anticipate," "believe,"
"expect," "future," "may," "will," "would," "should," "plan,"
"projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist
Marketing Ltd., subsidiary of Winning Brands Corporation. Winning
Colors/Winning Colours is a registered trademark of Niagara Mist
Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
INVESTOR RELATIONS: E & E Communications, Paul Knopick
(949)707-5365 PRODUCT INFORMATION: Winning Brands Corporation 11
Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866)
722-3542 DATASOURCE: Winning Brands Corporation CONTACT: Investors,
Paul Knopick of E & E Communications, +1-949-707-5365, , for
Winning Brands Corporation; or Product Information, Winning Brands
Corporation, 1-866-722-3542, , Web Site:
http://www.winningbrands.ca/ http://www.pinksheets.com/
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