BE! Magazine Contributes to Salon City's 3rd Quarter Revenue Increase
September 30 2009 - 8:45AM
Marketwired
Ewire -- Salon City, Inc. (PINKSHEETS: SALN) announced today that
3rd quarter sales resulting from new media offerings and August's
launch of Beauty Entertainment (BE!) Magazine has helped to
contribute to the Company's overall revenue increases as compared
to same period last year.
Steven Casciola, president and CEO of Salon City, said, "The
response to BE! Magazine by professional beauty industry brands has
been well received in its first two months. While it's still too
early to project the magazine's impact on total sales, it appears
BE!'s successful rollout is creating an upward trend. We're seeing
increased contracts and motivated buyer interest in Salon City's
print and digital products, and they both are showing a marked
improvement."
Management feels BE!'s contribution to revenue increases can
accelerate the launch of new media technology that can also be
monetized and offered through the Company's existing print, online
and digital media.
Salon City is currently in the process of selling its 2010 media
program to buyers and Casciola is cautiously upbeat in his initial
assessment, "Sales have experienced a mini jump-start these past
two months after a challenging year of delays and market
recession," says Casciola. "If BE!'s rate of annualized growth
continues, it can become a top revenue generator next year. We're
already starting to imagine what it can grow into once the economy
starts getting back on track."
The Company is planning a shareholder conference call to
discuss; (1) the Company's recent upsurge in press news and media
attention, (2) The Company's plans to expand its beauty
entertainment brand with new customers, and (3) the Company's
continuing focus on creating unique content and licensing the
distribution of it through salons and all media platforms.
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