UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
____________________________________________________________
 
FORM 8-K
 
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
___________________________________________________________________
 
Date of Report (Date of earliest event reported): September 3, 2008
 
PURPLE BEVERAGE COMPANY, INC.
(Exact Name of Registrant as Specified in Charter)
 
 
Nevada
 
000-52450
 
01-0670370
 
(State or Other Jurisdiction
of Incorporation)
 
(Commission File Number)
 
(IRS Employer
Identification No.)
       

450 East Las Olas Blvd, Suite 830
Fort Lauderdale, Florida
 
33301
(Address of Principal Executive Offices)
 
(Zip Code)

Registrant’s telephone number, including area code: (954) 462-8757
 

  
(Former Name or Former Address, if Changed Since Last Report)

 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 


 
Item 7.01 Regulation FD Disclosure.

Pursuant to the subscription agreement (the “Subscription Agreement”) effective December 12, 2007, between Purple Beverage Company, Inc. (the “Company”) and the holders named therein (the “Holders”), the Company issued to the Holders shares of the Company’s common stock, and granted to the Holders a common stock purchase warrant (the “2007 Warrant”) that entitled the Holders to purchase a certain number of the Company’s common stock (the “2007 Underlying Shares”) at an exercise price of $2.00 per share.

The Company has authorized amendments to the Subscription Agreement and the 2007 Warrants, subject to receipt of approvals required under the Subscription Agreement. Upon receipt by the Company of the requisite consents as set forth in the Subscription Agreement and acceptance by the Company, the Company will take certain steps which will reduce to $0.40 per share the effective purchase price for shares of the Company’s common stock purchased under the Subscription Agreement and by certain other purchasers who are entitled to similar anti-dilution and price protection as the Holders, will grant to all Holders of unexercised 2007 Warrants, newly-issued restricted shares of the Company’s common stock in an amount equal to 15% of the number of 2007 Underlying Shares into which unexercised 2007 Warrants are currently exercisable and thereupon all unexercised 2007 Warrants will be cancelled other than 2007 Warrants exercisable for 3,681,650 shares of common stock registered for resale with the SEC during August 2008, and permit the transfer and assignment of 3,681,650 2007 registered Warrants with a revised exercise price of $0.40 per share.

For a full description of the amendments and other agreements referred to herein reference is made to Exhibits 10.4 and 10.5 the terms of which are hereby incorporated by reference.
 
Item 9.01   Financial Statements and Exhibits.
 
(d)
Exhibits
 
 
Exhibit No.
 
Description
   
Form of Subscription Agreement, dated as of December 12, 2007.*
   
Form of Common Stock Purchase Warrant, dated as of December 12, 2007.*
   
Amendment to Subscription Agreement and to Common Stock Purchase Warrant to Purchase Shares of Purple Beverage Company, Inc., dated as of April 2, 2008
   
Form of Amendment No. 2 to Subscription Agreement and to Common Stock Purchase Warrant to Purchase Shares of Purple Beverage Company, Inc.
   
Form of Warrant Assignment Agreement
       

*
Previously filed as Exhibits 10.7 and 10.8, respectively to Current Report on Form 8-K/A filed December 17, 2007.
**
Previously filed as Exhibit 10.1 to Current Report on Form 8-K filed April 4, 2008



 
SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this Report to be signed on its behalf by the undersigned hereunto duly authorized.
 
     
  PURPLE BEVERAGE COMPANY, INC.
 
 
 
 
 
 
Dated: September 3, 2008
By:   /s/ Theodore Farnsworth
 
 
Name:  Theodore Farnsworth
Title:     Chief Executive Officer
 
 

 
INDEX TO EXHIBITS
 
Exhibit No.
 
Description
 
Form of Subscription Agreement, dated as of December 12, 2007.*
 
Form of Common Stock Purchase Warrant, dated as of December 12, 2007.*
 
Amendment to Subscription Agreement and to Common Stock Purchase Warrant to Purchase Shares of Purple Beverage Company, Inc., dated as of April 2, 2008
 
Form of Amendment No. 2 to Subscription Agreement and to Common Stock Purchase Warrant to Purchase Shares of Purple Beverage Company, Inc.
 
Form of Warrant Assignment Agreement
     

*
Previously filed as Exhibits 10.7 and 10.8, respectively to Current Report on Form 8-K/A filed December 17, 2007.
**
Previously filed as Exhibit 10.1 to Current Report on Form 8-K filed April 4, 2008
   
   


 
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