SAN FRANCISCO, Jan. 10, 2012 /PRNewswire/ -- Cytta Corp.
(OTCQB:CYCA) -- Transformation. Evolution.
Revolution! These three words sum up the year 2011 for many
others and us in the healthcare industry. As you may know,
Cytta Corp. is trailblazing a solution to improve the care for
chronically ill patients and those wishing to take charge of their
care and, as President of Cytta, I'm proud to share with you the
tremendous progress we made last year. Truly, it was a
transformational year for us and for the healthcare industry as a
whole.
Our nation began discussing healthcare in earnest and
transformed the healthcare debate from a "when" conversation to a
"how" conversation. Cytta Corp. has made it a "NOW"
conversation.
At Cytta Corp., our desire to create health awareness
transformed our company, our people, our partners and our
customers. We entered the year with new ideas to make health
awareness visible and a commitment to make a working system that
generates health awareness. And, we did it!
Let me begin by acknowledging the very hard work our team has
done over several years leading up to this last year. One
could say we are an overnight success nearly a decade in the
making. From our technology to our people, we leveraged these
past efforts to produce our current industry paradigm shifting
solution. Without these courageous prior efforts, we couldn't
have made such great strides in 2011. Also, this evolutionary
period spawned a health awareness awakening that the industry,
Government, and consumers are now experiencing. Everywhere
you look, people are talking about healthcare changes and possible
improvements to delivering healthcare and wellness.
The technical advances in devices, communication and systems
seemed to energize our partners and they were excited to work
towards immediate solutions. Contract deliberations that
could have taken months were resolved in days. After securing
our own special purpose Medical Cellular Network, and joint
venturing with Connected Health Pte, a unique developer of core
mobile programming for the medical industry, we quickly signed
joint venture agreements with leading manufactures such as A&D,
Nonin, Entra Health Systems and others that wanted to share their
FDA approved product advances to connect and empower patients. The
result: Cytta Corp. together with our partners in telecom,
security, software, and healthcare industries, created a new way
for remote patient monitoring to serve those in need.
We call it CyttaConnect™
Our revolutionary CyttaConnect system is fully operational and
we deployed our first systems into the commercial market in October
2011.
CyttaConnect is a patient-caregiver wellness system that
leverages our special purpose cellular network, branded wireless
devices, smartphones and the CyttaConnect platform. As a
wellness system, it builds an ecosystem of partners. Together, we
promote health awareness and patient participation to enhance
people's lives. By introducing CyttaConnect, the healthcare system
for the first time will reward caregivers and patients by providing
clear pathways to improve one's health. That's
revolutionary!
We find this collaborative approach is paramount to tackling big
issues and hard problems. Many said to fix the healthcare system,
one needs to first improve and coordinate the care for chronically
ill patients. In the US, this group of 50 million patients is
rapidly growing and accounts for nearly 75% of all healthcare costs
that reach over $2.5 trillion per
year. In short, the chronically ill are the largest component
of rising healthcare costs today.
There is a need to engage the patient, collect vital health
metrics and generate new pathways to health awareness.
Healthcare stakeholders want a connected system to collect and
manage patient health metrics on an ongoing basis. Patients want a
portable, low-cost and easy-to-use system that is responsive to
their needs and supports an active lifestyle. CyttaConnect
starts here.
The CyttaConnect wellness system resolves these issues. It is
easy to use and utilizes any android smartphone combined with FDA
approved state-of-the-art Bluetooth medical devices to move data
over our cellular network at a very low cost.
CyttaConnect is the only system with auto-generated alerts. We
collect near real-time patient readings, which are accessed in real
time through our online CyttaDashboard technology. It is a
super tool for Doctors, Nurse Case Managers and Caregivers to
support their care regimens and track results. The CyttaConnect
system is a two-way communication mechanism. It provides a
coach-patient action cycle that supports the patient in his or her
own environment.
***
Shifting gears to our business program, our business is
solid. We successfully moved from a development stage company
to a commerce organization. We are increasing our investment
in technology and innovation. We are expanding and implementing a
multi-pronged approach by leveraging direct and indirect marketing
strategies.
We are managing our capital position to sustain good levels of
capital, as well as overall balance sheet strength and
flexibility. We are careful to support the business by
controlling our expenses. Our people have a high level of
personal commitment to improving healthcare and are working toward
an equity position commensurate with their contributions in lieu of
salaries. This helps keep our cash demands under control.
CyttaConnect's ecosystem is designed as a portfolio of products
and services. We are actively working with more manufactures to
provide devices and other services. The products and services
we bring to market are more affordable in how they are designed and
delivered and – as importantly – in how they perform for our
customers. Our solutions provide higher quality, better
information, and easier connectivity toward wellness, affordable
care and care delivery.
***
As we mentioned earlier, there is a growing national will to
solve core issues in the health care system around broader access,
better and fairer use of resources and better connectivity and
performance in care delivery. We take pride in offering a
breakthrough mechanism to support this will and make it a
reality.
We will develop additional innovative and complementary
products, services and health approaches during this new deployment
year. Our commitment is to combine our capabilities and our
partners in practical ways to meet specific customer and market
needs.
The changing healthcare and wellness demand is an opportunity
that we are exceptionally well positioned to respond to and we
leverage our partners as trusted resources that deliver real
value. We are inspired to:
- Exceed consumer and customer expectations for ease of health
data collection;
- Generate tools for the healthcare industry that patients can
easily embrace to better their lives;
- Support the federal government by addressing the effectiveness
and sustainability of its healthcare programs and generate
well-being for all Americans.
We will continue to work across the health care system and
promote our CyttaConnect solution to enable sustainable health
communities that are connected, intelligent, aligned, and that
achieve better health outcomes consistently for everyone.
On a last note, the opportunities for our system are
expanding. Already, we have inquiries to utilize the
CyttaConnect system beyond the chronically ill. In 2012, we
will rollout the CyttaConnect system in a measured and controlled
manner with specific partners who embrace the shifting landscape of
healthcare. Our partners are supportive and eager to build on
this early success.
In the coming months, we'll share more about our system and
partners. Please know that we appreciate your support and
your heartfelt commitment toward our efforts.
Leading our health revolution,
~Erik the Wellness Viking
Contact:
Cytta Corp.
Attn: Mr. Erik Stephansen
President
Phone 650 434 2276
info@cytta.com
Website: Cytta.com
SOURCE Cytta Corp.