VYON CurrentC Power Corporation (PK)

Viyya Technologies, Inc. (PINKSHEETS: VYON), the developer of the world's first premium content distribution platform, announced today that it has created a subsidiary company -- PCX Global LLC, specifically designed to act as an exchange platform for worldwide premium content distribution. The new entity will begin operations in January 2011.

The PCX or "Premium Content eXchange" is a global and proprietary carrier-centric cloud-based service offering, set apart from the world's Internet search engines and aggregators, targeting the global mobile segment's 4 billion plus subscribers.

PCX concentrates on the core value proposition of giving the subscriber control over their content, packaging and delivery. This provides the subscriber with a unique subscriber experience that is easy to use, addresses their personalization needs, delivers relevant content, adds additional layers of recommendations, and interacts with a framework of social networking offerings essential to solutions in today's online market.

This service offering addresses the needs of all ecosystem partners by delivering one horizontal service offering (not just another vertical "app"). It addresses content standards that provide article-level distribution for premium content publishers, a consistent platform for mobile advertisers, an addressable framework for chipset and device manufacturers, a true subscriber controlled application for personalized, relevant global news and information, and a proprietary recurring revenue stream for network operators.

PCX is the first proprietary content exchange platform offered only through the mobile ecosystem for use by all mobile subscribers, as well as participating direct and white-labeled network operators.

"The PCX builds on the technological advancements made here at Viyya and is the natural progression and logical next step in today's 'AppStore' phenomenon," stated John Bay, CEO of Viyya Technologies. "The platform provides a robust recurring revenue stream rather than the current 'one and done' AppStore offerings, is a prototype for new worldwide carrier collaboration and Open Development Initiatives, and better positions us for carrier and publisher strategic partnerships!"

About Viyya Technologies:

Viyya Technologies (www.viyya.com) (PINKSHEETS: VYON) is a publicly traded company based in Fairfield, New Jersey. The company develops content intelligence, cloud-based applications and platforms that distribute global premium content via the mobile ecosystem.

The company's core technology components manage information by enabling mobile subscribers to personalize the way they collect, process, and experience digital content. Its innovative and proprietary technology gives users the ability to retrieve filtered premium content from multiple sources, organizes it through flexible and dynamic options, and view it on virtually any fixed or mobile Internet device. For additional company information, please visit www.viyya.com.

Legal Notice: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or financial performance; are based on current expectations/projections about Viyya and its industry; and may differ materially from actual future results or events. Such words as "expects," "believes," and "anticipates" are intended to identify these statements. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Contact: Pam Dominiczak Investor Relations Viyya Technologies, Inc. Phone: 973-276-0555