Viyya Updates Shareholders on the MaggieMe(TM) Platform
April 21 2010 - 8:30AM
Marketwired
Viyya Technologies, Inc. (PINKSHEETS: VYON) -- MaggieMe™ is
designed as a global and proprietary carrier-centric premium
content service offering and is progressing towards that end for
the subscriber, publisher and network operators.
MaggieMe™ concentrates on the core value proposition of giving
the subscriber control over their content, packaging and delivery.
This provides the subscriber with a unique subscriber experience
that is easy to use, addresses their personalization needs,
delivers relevant content, and adds an additional layer of
recommendations, "more like this," "what others like me are
reading," and social networking concepts essential to offerings in
the premium content market.
MaggieMe's subscriber controlled experience allows content
viewing on all forms of mobile and fixed Internet devices ranging
from cell phones to large IP addressable monitors. Content is
rendered in an easy-to-read format, intuitively structured with the
same look-and-feel Internet users have come to recognize, across
all devices, utilized for their busy and productive mobile
lifestyles.
MaggieMe™ addresses the needs of all ecosystem partners by
delivering one standard, carrier-centric service offering (not just
another vertical "app"). It addresses content standards that
provide article-level distribution of premium content for
publishers, an innovative and consistent platform for mobile
advertisers, an addressable framework for device manufacturers, a
true subscriber controlled application for personalized, relevant
global news and information, and a proprietary recurring
subscription and advertising revenue stream for network
operators.
"MaggieMe™ is the next step in the AppStore evolution", stated
John Bay, Viyya's CEO. "It is a natural market progression for both
the subscriber and provider with a robust recurring revenue stream
rather than the typical 'buy one and you're done' revenue model
associated with today's AppStore model."
Based on newly released market predictions from Pew Institute,
Nielsen and ComScore, identifying smartphone and premium content
usage, Viyya's management believe once MaggieMe™ is in full
production with publishers and network carriers, MaggieMe's
potential recurring gross revenue stream could be significant and
as large as $500 million annually for every one percent of the
addressable market share.
About Viyya Technologies: Viyya Technologies (www.viyya.com)
(PINKSHEETS: VYON) is a publicly traded company based in Fairfield,
New Jersey. The company develops content intelligence SaaS
applications and platforms that range from a single user service
for the active business professional to large multi-user
environments for specific industries in both the public and private
sectors.
The company's core technology components manage information by
enabling users to customize the way they collect, process, and
experience digital content. Its innovative cloud-based technology
gives users the ability to retrieve filtered information from
multiple sources, organizes it through flexible and dynamic
options, and delivers it to any device. For additional company
information, please visit www.viyya.com.
Legal Notice: "Forward-looking statements" as defined in the
Private Securities Litigation Reform Act of 1995 may be included in
this release. These statements relate to future events or financial
performance; are based on current expectations/projections about
Viyya and its industry; and may differ materially from actual
future results or events. Such words as "expects", "believes", and
"anticipates" are intended to identify these statements. Viyya
disclaims any intention or obligation to revise any forward-looking
statements whether as a result of new information, future
developments or otherwise.
For more information visit: www.viyya.com
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
Contact: Pam Dominiczak Investor Relations Viyya Technologies,
Inc. Phone: 973-276-0555
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