Aureus Inc./Yuengling's Ice Cream Allies with Distribution Giants in Bid to Expand Product Presence to 20,000 Plus Potential ...
September 04 2019 - 8:30AM
InvestorsHub NewsWire
Aureus Inc./Yuengling’s Ice Cream
Allies with Distribution Giants in Bid to Expand Product Presence
to 20,000 Plus Potential Ret
ATLANTA, GA -- September 4, 2019 -- InvestorsHub
NewsWire -- Aureus, Inc. (OTC
PINK: ARSN) (“Aureus” or the “Company”) (www.AureusNOW.com) an emerging leader in the food brand
development industry which owns the Yuengling’s Ice Cream brand
(“Yuengling’s Ice Cream” or “Yuengling’s”) (www.yuenglingsicecream.com)
including all the intellectual property and its distribution at
select retail locations, unveils implementation of a targeted Fall
2019 initiative to expand distribution to thousands of new retail
locations. The Company has recently been granted approved vendor
status to access the buying networks of several large national
grocery distributors with a combined potential for Yuengling’s Ice
Cream to be sold at 20,000 additional retail locations. This move
anticipates the fall buying season, when the grocery industry
traditionally does the majority of its buying for the upcoming
year. In conjunction with the distribution initiative, Aureus
announces the addition of industry veteran James F. Cunha to the Yuengling’s retailer
relationships team. Mr. Cunha brings forty plus years of vetted
grocery industry experience to the Company and will focus on
representing Yuengling’s premium ice cream products to buyers from
larger regional chains and
distributors.
Two newly added
distribution clients of Aureus are worthy of special
mention:
SuperValu,
Inc., a Minneapolis
based wholesaler and retailer of grocery products, has been in
business for nearly a century and is a wholly owned subsidiary of
United Natural Foods Inc. (“UNFI”). SuperValu/UNFI ships more than
600 million cases annually, through 60 distribution
centers/warehouses, and serves thousands of retailers throughout
the United States and Canada. SuperValu/UNFI is the largest
publicly-traded grocery distributor in America with annual sales of
over $21 billion.
Eby-Brown Company
LLC, a subsidiary of
Performance Food Group (“PFG”), has been an industry leader in
wholesale distribution to the convenience industry for over 125
years. Eby-Brown, based in Virginia, services 20 states. Based in
Richmond, PFG has a nationwide network of approximately 75
distribution centers, 15,000-plus associates and more than 5,000
valued suppliers across the country. The company markets and
delivers food and related products to more than 150,000 locations.
Eby-Brown recently posted over $5.5 billion in
revenue.
“We are thoroughly
excited to update our shareholders as we gear up for a nationwide
rollout of Yuengling’s Ice Cream to a potential pool of 20,000
additional retail locations,” said Everett Dickson, CEO of Aureus,
Inc. “Although our premium ice cream products can already be found
on the shelves of well-known national chains like WalMart, we don’t
want to rest on our laurels. Especially as the recent consumer
testing response to our newest premium flavors and our keto diet
friendly Lite Ice Cream is so overwhelmingly positive. We feel that
Yuengling’s Ice Cream deserves the widest possible distribution. We
are bringing the classic taste of Yuengling’s to an entirely new
generation. These new distribution relationships open the door to
rapidly expand the presence of our gourmet ice cream to the shelves
of thousands of new local grocery retailers across the country. I
especially want to give credit to the newest member of our retailer
relationships team, James F. Cunha. He brings a lifetime of
effective grocery marketing rep experience to Yuengling’s, and a
wealth of long standing buyers relationships within the industry.
He has a reputation as a real ‘closer’. For the month of September,
he has already secured meetings with buyers from six very high
visibility chains in the eastern US, which alone would represent an
addition of over 1,000 new stores for Yuengling’s Ice Cream. We are
committed to effective communication with our shareholders at
Aureus and will keep everyone updated on the latest developments of
these newly forming retail opportunities.
”
James F. Cunha has
recently joined the Company’s retailers’ relationship team. He
brings more than forty years of experience in the food and retail
industry. Mr. Cunha previously spent nine years at Dari Farms Ice
Cream, with a focus on retailer relationships, and nine years at
Shaw’s Supermarket overseeing various
departments.
About Aureus,
Inc.
Management and ownership recently changed hands.
The new focus is on acquiring specific assets in and related to the
food industry, with a focus on ice cream. Aureus owns the
assets and trademarks of the Yuengling’s Ice Cream brand, and the
exclusive right to market and sell the products of the brand.
The goal of Aureus in the operation to consolidate all factors that
are positive for the Yuengling brand into a synergistic success for
Aureus shareholders as well as the next generation of Yuengling
consumers.
About Yuengling's Ice
Cream
Developed by American
businessman Frank D. Yuengling, as a dairy business to help support
the Yuengling family brewery during the 1920s Prohibition period,
Yuengling's Ice Cream has a strong tradition of making exceptional
gourmet ice cream products in central Pennsylvania. The
fan-favorite brand continues advancing its legacy and its renowned
dairy quality, by using locally sourced dairy ingredients that
contain no added hormones. Yuengling’s Ice
Cream is a super-premium ice cream, which means it has a butterfat
content of 14% or greater. In addition to having high butterfat,
Yuengling’s also has low overrun (or a lower amount of air). This
makes the ice cream less whipped and much more dense. Yuengling’s
also is constantly working to keep its product as “clean” as
possible, by using as few ingredients as necessary, and those that
are used are of a very high quality. The brands Yuengling’s is most
similar to are Häagen-Dazs and Ben &
Jerry’s.
David
Yuengling and Rob Bohorad revived the brand in 2014 and an American
classic was re-born. In 2018, positioned for the brands next stage
of development, Yuengling's Ice Cream forged a partnership with YIC
- Online Distributors, to distribute the iconic ice cream brand
online, now via Aureus. Today, Yuengling's Ice Cream is delivered
directly to the doorsteps of its consumers across the
nation.
The
Yuengling's Ice Cream Corporation- as it has been since 1935- is
stand alone, and separately owned and run companies from D. G.
Yuengling and Sons, Inc Brewery
Safe Harbor
Statement
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communication contains statements that may constitute
"forward-looking statements" within the meaning of the Securities
Act of 1933 and the Securities Exchange Act of 1934, as amended by
the Private Securities Litigation Reform Act of 1995. Those
statements include statements regarding the intent, belief or
current expectations of US Highland, Inc and members of its
management as well as the assumptions on which such statements are
based.
Prospective investors are cautioned that any
such forward-looking statements are not guarantees of future
performance and involve risks and uncertainties and that actual
results may differ materially from those contemplated by such
forward-looking statements. Important factors currently known to
management that could cause actual results to differ materially
from those in forward-statements include fluctuation of operating
results, the ability to compete successfully, and the ability to
complete before-mentioned transactions.
The
Company undertakes no obligation to update or revise
forward-looking statements to reflect changed assumptions, the
occurrence of unanticipated events or changes to future operating
results.
For More
Information
Contact & Media
Inquiries:
Aureus.now@gmail.com
404.885.6045
www.AureusNow.com
Twitter: www.twitter.com/AureusNow
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