Yerbaé Expands Into the Southeast Region of the Largest Club Store Chain in the United States
July 19 2023 - 8:07AM
Business Wire
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)
(“Yerbaé” or the “Company”), a plant-based energy
beverage company, announced its expansion into the Southeast region
of the largest club store chain in the United States. The expansion
now includes presence in 75 additional stores across eight states:
Florida, Georgia, Alabama, North Carolina, South Carolina,
Tennessee, Mississippi, and Puerto Rico.
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the full release here:
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Yerbaé Plant-Based Energy, caffeinated by
Yerba Mate (Photo: Business Wire)
With successful launches across 131 stores in 18 states earlier
this year, the decision to expand into the Southeast region comes
as part of Yerbae’s ongoing strategy to reach a wider audience and
make its products more accessible to consumers across the United
States. This partnership has been successful due to the broad
customer base, including club members who value high-quality,
value-driven products.
"We are thrilled to announce our expansion into the Southeast
region with the largest club store chain in the United States,"
said Todd Gibson, CEO and co-founder of Yerbae. "This milestone
represents a significant opportunity for us to bring our unique,
better-for-you beverages to even more consumers who are looking for
healthier alternatives. We believe that our commitment to quality
and innovation will resonate strongly with the Southeastern
market.”
The clubs will feature a variety pack of Yerbae’s top selling
16oz flavors which include Mango Passionfruit, Watermelon
Strawberry, and Black Cherry Pineapple. Yerbae’s energy beverages
are made with plant-based ingredients and contain zero calories,
zero sugars and zero carbohydrates, which aligns with the club
store consumer and their demand for healthier alternatives to
traditional energy drinks.
To learn more, join Yerbae’s mailing list
https://investors.yerbae.com or follow us on social media
@DrinkYerbae to see live updates from the in-store activities.
About Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands
Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy
beverage marketplace with great tasting, zero sugar, zero calorie
beverages, while using plant-based ingredients that are designed to
meet the needs of the wellness forward consumer. Harnessing the
power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is
known to produce 196 different vitamins, minerals and nutrients
that also produces caffeine.
By combining Yerba Mate, a South American herb with its premium
ingredients and flavors, Yerbaé provides consumers with a no
compromise energy solution. All Yerbaé energy beverages are zero
calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbae on Instagram and Facebook.
Disclaimer for Forward-Looking Information
This news release contains forward-looking statements relating
to the Company. Statements in this news release that are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future, including: that Yerbae will deliver
consistent growth and that Yerbae is a leading player in the
plant-based functional energy beverage industry. Forward-looking
statements are based on assumptions and are subject to a number of
risks and uncertainties, many of which are beyond our control,
which could cause actual results to differ materially from those
that are disclosed in or implied by such forward-looking
statements. The material assumptions supporting these
forward-looking statements include, among others, that the demand
for the Company’s products will continue to significantly grow;
that the past production capacity of the Company’s co-packing
facilities can be maintained or increased; that there will be
increased production capacity through implementation of new
production facilities, new co-packers and new technology; that
there will be an increase in number of products available for sale
to retailers and consumers; that there will be an expansion in
geographical areas by national retailers carrying the Company’s
products; that the Company’s brokers and distributors will continue
to sell and prioritize the Company’s products; that there will not
be interruptions on production of the Company’s products; that
there will not be a recall of products due to unintended
contamination or other adverse events relating to the Company’s
products; and that the Company will be able to obtain additional
capital to meet the Company’s growing demand and satisfy the
capital expenditure requirements needed to increase production and
support sales activity. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. Such factors include, among others, governmental
regulations being implemented regarding the production and sale of
energy drinks; the fact that consumers may not embrace and purchase
any of the Company’s products; additional competitors selling
energy drinks reducing the Company’s sales; the fact that the
Company does not own or operate any of its production facilities
and that co-packers may not renew current agreements and/or not
satisfy increased production quotas; the potential for supply chain
interruption due to factors beyond the Company’s control; the fact
that there may be increases in costs and/or shortages of raw
materials and/or ingredients and/or fuel and/or costs of
co-packing; the fact that there may be a recall of products due to
unintended contamination; the inherent uncertainties associated
with operating as an early stage company; changes in customer
demand and the fact that consumers may not embrace energy drink
products as expected or at all; the extent to which the Company is
successful in gaining new long-term relationships with new
retailers and retaining existing relationships with retailers,
brokers, and distributors; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions.
These forward-looking statements are made as of the date of this
news, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this presentation are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in greater detail under “Risk Factors”
in the Company’s Information Circular dated November 15, 2022
available on SEDAR at www.sedar.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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Yerbaé Brands Corp. Investor Relations E: investors@Yerbaé.com
P: +1 (480) 471-8391 W: https://Yerbaé.com/
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