Sangoma Unveils Expanded Global Partner Program and Invites New Partners to 'Make the Connection'
March 01 2010 - 8:00AM
Marketwired
Continuing its commitment to deliver the widest range of
software-based communication applications to customers, Sangoma®
Technologies Corporation (TSX VENTURE: STC), a leading supplier of
hardware and software enabling server-based voice and data
communication applications, today unveiled a newly expanded global
partner program. With a theme of "Make the Connection," the program
will now include a "Certified Application Partner" category that
supports the wide range of third-party developers with
communication applications that run on Sangoma's voice and data
connectivity components. The company is also adding new benefits
for their existing distribution and reseller partners.
Sangoma's global partner program will connect complementary
application partners with distribution partners and resellers who
will all benefit from a host of services, including sales,
technical and marketing support, resulting in more opportunities to
increase industry recognition and expand customer sales.
To qualify as a "Certified Application Partner," the vendor must
have developed an application that has a tight integration with at
least one Sangoma product. "Certified Application Partners" deliver
a wide range of VoIP applications for use in leading PBX, IVR,
contact center and data communication applications that run on
Sangoma's voice and data connectivity components throughout the
world. Leading application vendors joining the new program include
Aastra, Barracuda Networks, Fonality, 3CX, pbxnsip, ScopServ
International, inConcert, Vicidial and many more. The full list of
application partners can be found at
http://www.sangoma.com/support/application_partners/.
"We are excited to be among the initial members of the
'Certified Application Partner' category," said Denis Trepanier,
President & CEO of ScopServ International Inc, a leading
developer of IP-PBX applications for the SMB, selling into more
than 30 countries. "With this program, Sangoma has demonstrated its
commitment to helping us succeed in 2010 and beyond by providing
the best in sales tools, training, support and marketing tools, as
well as connecting us with the right channel partners that will us
help grow our business."
Participants in the Sangoma "Certified Application Partner"
program will benefit from:
- Access to the Sangoma ecosystem
- Lead referral and matchmaking with the worldwide Sangoma sales
channel
- Opportunity to resell Sangoma products with integrated solution or
refer to reseller channel partners
- Co-marketing Opportunities
- Participation in an exclusive new global online community, "IP
Telephony"
- Participation in joint press releases, white papers and/or
application notes featuring partner's solution and/or customers
- Opportunity to be featured on Sangoma web site and at various Sangoma
events (tradeshows, webinars and road shows)
- Availability of marketing development funds to support promotional
efforts
- Sales and Product Support
- Access to Beta product programs
- Access to a partner portal, product information, insider newsletter,
product pricing guidelines, collateral and training
Channel partners will also have access to new resources
including market development funds, as well as matchmaking with
certified application partners. Channel partners will have access
to benefits according to their status: authorized resellers,
premium resellers and distribution partners.
"We've responded to market demand by becoming more
solution-oriented," said Serge Forest, Sangoma's Vice President of
Marketing. "All the vendors who are developing great applications
on top of Sangoma will benefit from more visibility and better
matchmaking with our channel partners. This will pay off, not only
for the developer community, but for our channel partners who will
gain access to a more diverse solution portfolio, and the end-user
customers who are demanding packaged solutions."
For more information on the Sangoma Global Partner Program,
please visit
http://www.sangoma.com/ordering/become_a_partner.html.
About Sangoma Technologies Corporation
Sangoma is the premium provider of voice and data connectivity
components for software-based communication applications. Sangoma's
data cards, voice cards, gateways and connectivity software are
used in leading PBX, IVR, contact center and data-communication
applications worldwide. The product line represents a comprehensive
toolset for deploying cost-effective, powerful, and flexible
software communication applications.
Founded in 1984, Sangoma Technologies Corporation is publicly
traded on the TSX Venture Exchange (TSX VENTURE: STC). Additional
information on Sangoma can be found at: www.sangoma.com.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release.
Contacts: Calysto Communications Mara Gordon Samuels
404.266.2060 x 21 (office) 732.803.0081 (mobile)
msamuels@calysto.com
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