The Flowr Corporation Wins Brand of the Year at ADCANN & Continues to Win Additional Awards
January 27 2021 - 7:00PM
The Flowr Corporation (TSX.V: FLWR; OTC: FLWPF)
(“
Flowr” or the “
Company”) has
begun 2021 with three wins at the ADCANN Awards - including the
coveted Brand of The Year award. The annual awards, which are voted
on by the public, exist to celebrate the best marketing and
advertising across Canada’s growing cannabis industry. Alongside
the Brand of The Year Award, Flowr also won Campaign of the Year
for their Rembrandt inspired BC Pink Kush Campaign which works with
regulations of the cannabis industry to highlight Flowr’s approach
by blending art and science.
Zerotrillion, Flowr’s agency of record, was also
recognized for its work building the Flowr brand and subsequent
campaigns and was awarded Agency of The Year.
“We have been pleased to see the growth in our
brand and receiving this kind of recognition is proof positive that
Flowr is building a leading brand in the premium segment of the
cannabis market,” commented Lance Emanuel, Interim CEO and
President of Flowr. “We have taken a long-term view to this
industry and are focused on being the best at what we do. Our
flagship strain, BC Pink Kush, is a great example as a leading high
THC strain in the premium segment. We will now push to expand our
strains and formats in 2021 as we look to expand market share.”
The ADCANN wins are the culmination of a
successful year for Flowr. The brand’s BC Pink Kush strain was the
number one best seller at the Ontario Cannabis Store, the
provincial retailer of recreational cannabis in Ontario¹, and won
top indica at the inaugural KIND Magazine awards, as voted on by
budtenders from across Canada. The aforementioned Rembrandt
inspired BC Pink Kush campaign took home a prestigious Clio Award
for category-defining work.
Alex Paquin, CEO of Zerotrillion, commented: “We
started Zerotrillion with the ambition to shun mediocrity and
create work that resonates with audiences and drives businesses
forward. Our collaboration with The Flowr Corporation has allowed
us to do just that and it's an honor to have that work recognized
at this level.”
Nicole Wolff, Brand Director at Flowr added:
“It’s an honour to be recognized for our work but it’s especially
welcome when the public has cast their vote. We’re really proud of
the brand that we have built and continue to build on the existing
work as we head into a new year.”
In 2021, the Company will be implementing
innovative new glass jars for its dried flower products. Flowr
believes this packaging enhancement will build on its positioning
within the premium segment of the market. The Company is also
excited about the upcoming launches of new high THC cultivars in
2021, the first of which is BC Black Cherry which is now available
in the 3.5 gram format in the new cobalt blue glass jar with
pre-rolls to follow. The first lot of BC Black Cherry contains more
than 24% THC and more than 3% terpenes.
About The Flowr Corporation
The Flowr Corporation is a Toronto-headquartered
cannabis company with operations in Canada, Europe, and
Australia. Its Canadian operating campus, located in Kelowna,
BC, includes a purpose-built, GMP-designed indoor cultivation
facility; an outdoor and greenhouse cultivation site; and a
state-of-the-art R&D facility. From this campus, Flowr
produces recreational and medicinal products.
Internationally, Flowr intends to service the global medical
cannabis market through its subsidiary Holigen, which has a license
for cannabis cultivation in Portugal and operates GMP licensed
facilities in both Portugal and Australia.
Flowr aims to support improving outcomes through
responsible cannabis use and, as an established expert in cannabis
cultivation, strives to be the brand of choice for consumers and
patients seeking the highest-quality craftsmanship and product
consistency across a portfolio of differentiated cannabis
products.
For more information, please visit flowrcorp.com
or follow Flowr on Twitter: @FlowrCanada and LinkedIn: The Flowr
Corporation.
On behalf of The Flowr Corporation:Lance
EmanuelInterim CEO and President
CONTACT INFORMATION:
INVESTORS & MEDIA:Thierry ElmalehHead of Capital
Markets(877) 356-9726 ext.
1528thierry@flowr.caForward-Looking Information and
Statements
This press release contains “forward-looking
information” within the meaning of Canadian securities laws, which
may include but is not limited to statements made concerning: the
implementation of innovative new glass jars for the Company’s dried
flower products, and the impact thereof on Flowr’s product
positioning; and high THC cultivar launches and the timing and
formats thereof. Often, but not always, forward-looking information
can be identified by the use of words such as “plans”, “is
expected”, “expects”, “scheduled”, “intends”, “contemplates”,
“anticipates”, “believes”, “proposes” or variations (including
negative and grammatical variations) of such words and phrases, or
state that certain actions, events or results “may”, “could”,
“would”, “might” or “will” be taken, occur or be achieved. Such
information and statements are based on the current expectations of
Flowr’s management and are based on assumptions and subject to
risks and uncertainties. Although Flowr’s management believes that
the assumptions underlying such information and statements are
reasonable, they may prove to be incorrect. The forward-looking
events and circumstances discussed in this press release may not
occur by certain specified dates or at all and could differ
materially as a result of known and unknown risk factors and
uncertainties affecting Flowr, including risks relating to: general
economic and stock market conditions; adverse industry events; loss
of markets; future legislative and regulatory developments in
Canada and elsewhere; the cannabis industry in Canada generally;
the ability of Flowr to implement its business strategies; Flowr’s
inability to produce or sell premium quality cannabis, risks and
uncertainties detailed from time to time in Flowr’s filings with
the Canadian Securities Administrators; the Company’s inability to
raise capital or have the liquidity to operate or advance its
strategic initiatives and many other factors beyond the control of
Flowr.
Although Flowr has attempted to identify
important factors that could cause actual actions, events or
results to differ materially from those described in
forward-looking information or statements, there may be other
factors that cause actions, events or results to differ from those
anticipated, estimated or intended. No forward-looking information
or statement can be guaranteed. Except as required by applicable
securities laws, forward-looking information and statements speak
only as of the date on which they are made and Flowr undertakes no
obligation to publicly update or revise any forward-looking
information or statements, whether as a result of new information,
future events or otherwise. When considering such forward-looking
information and statements, readers should keep in mind the risk
factors and other cautionary statements in Flowr’s Annual
Information Form dated April 29, 2020 (the “AIF”) and filed with
the applicable securities regulatory authorities in Canada. The
risk factors and other factors noted in the AIF could cause actual
events or results to differ materially from those described in any
forward-looking information or statements.
Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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