Yellow Pages Group Launches Taste Your Neighbourhood Event
September 11 2013 - 1:57PM
Marketwired
In the spirit of its long-term commitment to promoting the growth
and success of small businesses, Yellow Pages Group will kick off
the first edition of Taste Your Neighbourhood in Montreal on
September 21, in collaboration with the Montreal Urban Ecology
Centre (MUEC). Eleven free guided walking tours lasting 90 minutes
each, will take people through the streets of various Montreal
neighbourhoods to discover what local restaurants, cafes and
breweries are offering.
Led by knowledgeable guides-foodies from the area who know the
ins and outs of their respective districts-those who join Taste
Your Neighbourhood walks will learn about the history of each
community directly from the mouths of its local culinary artisans.
Participants will be introduced to hidden local gems and have the
chance to experience the uniqueness of the city's neighbourhoods
through their taste buds.
"Taste Your Neighbourhood is part of our My Neighbourhood First
initiative, which embodies our ongoing commitment to developing
strong, sustainable neighbourhoods," explained Andre Leblanc,
Director, Marketing Communications for Yellow Pages Group. "As
residents, our purchases can make a different in our communities.
Local shopping directly contributes to the prosperity of our
neighbourhoods and helps small businesses grow and thrive."
"There's a demand for original walks, like Taste Your
Neighbourhood, that give you a chance to discover or get
reacquainted with the city in a new light, through someone else's
eyes," shares Julie Rocheleau, MUEC's Executive Director. "When you
create more opportunities for those involved in local development
to meet each other and exchange ideas, it adds to the urban
experience and to each neighbourhood's vitality."
Yellow Pages Group's Taste Your Neighbourhood is a part of
MUEC's People-friendly Streets 2013 program who brings together
more than 60 local businesses and association representatives.
Further details on routes, participating neighbourhoods and
registration for Taste Your Neighbourhood walks are available at
tasteyourneighbourhood.ca. Registration is required and spaces are
limited.
For a glimpse of Taste Your Neighbourhood, view the video
here.
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading media and marketing
solutions company in Canada. The Company serves Canada's small
businesses marketing needs through its nationwide sales force of
media consultants. YPG also caters to the country's largest
national agencies and advertisers through Mediative, its national
digital advertising and marketing solutions division. YPG is held
by Yellow Media Limited (TSX:Y), which owns and operates some of
Canada's leading properties and publications including Yellow
Pages(TM) directories, YellowPages.ca(TM), Canada411.ca and
RedFlagDeals.com(TM). Yellow Media's network of online properties
reaches over 8.7 million unique visitors monthly.
About the Montreal Urban Ecology Centre
MUEC advocates Montreal's sustainable and ecological development
at the neighbourhood and city-wide level, promoting the
accessibility of active and public modes of transportation and the
incorporation of nature into the urban landscape through greening
and urban agriculture initiatives. Its projects are also founded on
the principles of participatory democracy and citizenship, to
encourage residents to take part in decisions concerning the future
of their living environment.
Contacts: Joelle Langevin Yellow Pages Group Communications
Manager 514 934-6979joelle.langevin@ypg.com Brigitte Geoffroy
Communications consultant Montreal Urban Ecology Centre 514
917-7144
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