LARGO,
Fla., July 29, 2013 /CNW/ - Valpak Direct
Marketing Systems, Inc., a leader in local print and digital
coupons, has increased its reach into Canada with
the recent partnership with Yellow Pages Group, a leading media and
marketing solutions company in Canada.
(Logo:
http://photos.prnewswire.com/prnh/20080107/CLM009LOGO-b)
This will be the first collaboration between both companies and
will allow for another 8.5 million visitors to access the Valpak
database of savings. Valpak local merchant content will now be
featured on Yellow Pages Group platforms, including:
- RedFlagDeals.com™
- YellowPages.ca™
And apps for:
- Shopwise Mobile on iOS and Android
- RedFlagDeals Mobile for iOS,
- Yellow Pages Mobile for iOS, Android, Windows and
Blackberry.
In addition, Valpak has also recently launched its Valpak.ca
site, which helps its online presence and enables Valpak to connect
with Canadian consumers in the digital space that's relevant to
them, representing the integration of the Valpak brand into
Canada.
"This relationship will enhance our traffic to Valpak.ca through
increased reach," said Chris Warren, Director of Canadian
Development & Franchise Network Relations at Valpak. "It offers
the opportunity for added SEO through the website and digital
distribution partners, effectively providing more impressions in
Canada than ever before."
According to ComScore 2012 Digital Focus: "Canada
continues to lead the world in online engagement, with visitors
spending an average 45 hours per month online, representing a
fertile ground for digital marketers and advertisers."
"As we're committed to ensuring we're providing consumers with
the best possible content to help them make informed purchase
decisions, our agreement with Valpak only helps enhance the
information we're able to provide Canadians through our key
shopping and deals mobile and web platforms," said Nicolas Gaudreau,
Chief Marketing Officer of Yellow Pages Group.
Furthermore, Valpak also recently increased its print mailings,
branching out to more Canadian territory. Earlier this year, in
collaboration with Valpak of Toronto East, 360,000 additional homes
in the greater Toronto area began, in addition to the
already 80,000 household circulation. Currently, Valpak has eight
franchises in Canada, with a circulation of 9 million
households
By increasing the print business, additional digital offers will
be able to be found online.
"This is the first step in embarking in our collective effort to
expand our position in Canada as a leader in print and digital
marketing solutions," said Michael Vivio, president of Cox Target
Media, provider of Valpak. "Having a strong presence in
Toronto is a key component to expanding
our circulation throughout the rest of Canada."
A leader in cooperative direct mail, Valpak mails over 20
billion coupons to more than 40 million demographically-targeted
households per month in more than 100 markets in 48 states and
several Canadian provinces, including Burlington,
Hamilton, Niagara, Ottawa,
Toronto East in Ontario, Gatineau in
Western
Quebec, St. John in New
Brunswick, and Edmonton in Alberta. In addition, Valpak has just awarded
a franchise for the Kitchener-Waterloo-Cambridge-Guelph and
London,
Ontario markets which will begin mailing later this
year.
In addition to its flagship Blue Envelope®, the brand
offers its business customers an impressive portfolio of digital
advertising products including Smartphone apps, which are
integrated into the new Apple Passbook®, Microsoft
Wallet, QR codes, online coupons and SMS/text messaging to reach
consumers at home and on-the-go.
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading media and marketing
solutions company in Canada. The Company serves over 300,000
local businesses through its nationwide sales force of media
consultants. YPG also caters to the country's largest national
agencies and advertisers through Mediative, its national digital
advertising and marketing solutions division. YPG is held by Yellow
Media Limited (TSX: Y), which owns and operates some of
Canada's leading properties and
publications including Yellow Pages™ directories, YellowPages.ca™,
Canada411.ca and RedFlagDeals.com™. Yellow Media's network of
online properties reaches over 8.5 million unique visitors
monthly.
About Valpak®
Valpak, one of the leading direct
marketing companies in North America, is owned and operated by
Cox Target Media, along with Savings.com. With nearly 170
franchises across the United States and Canada, the
signature Blue Envelope® delivers savings and value to nearly 40
million households each month. Annually, Valpak will distribute
some 20 billion offers inserted in more than 500 million envelopes.
Valpak also offers digital solutions with http://www.Valpak.com, an
online site for free coupons, e-commerce and coupon codes, which
has nearly 70 million offer views each month, as well as mobile
coupon app for smartphone platforms For more information about
advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated
broadcasting, publishing, direct marketing and digital media
company that includes the national advertising rep firms of
CoxReps. Additionally, CMG owns Cox Target Media, which operates
Valpak, one of North America's leading direct
marketing companies, and Savings.com, a leading online source for
savings. The company's operations currently include 14 broadcast
television stations and one local cable channel, 57 radio stations,
eight daily newspapers and more than a dozen non-daily
publications, and more than 100 digital services. CMG currently
operates in more than 20 media markets and reaches approximately 52
million Americans weekly, including more than 30 million TV
viewers, more than 4 million print and online newspaper readers,
and 14 million radio listeners. For more information about Cox
Media Group, please check us out online at
www.coxmediagroup.com.
Contact information:
Marsha
Strickhouser
8605 Largo Lakes Drive
Largo,
FL 33773
727-399-3175 – office
marsha_strickhouser@valpak.com
SOURCE Valpak