New CBD-Infused Sparkling Water Delivers
Natural Flavors with Zero Sugar and Only 25 Calories
NEW YORK, March 2, 2021 /PRNewswire/ - Canopy Growth
Corporation ("Canopy Growth" or "Company") (TSX: WEED) (NASDAQ:
CGC), a world-leading diversified cannabis, hemp, and vaporization
device company, has entered the high-potential U.S. CBD beverage
category with the launch of Quatreau, a premium ready-to-drink
CBD-infused sparkling water. The stateside launch follows the
successful 2020 rollout of Canopy Growth's CBD-infused beverages in
Canada, where Quatreau is now the
top-selling ready-to-drink CBD beverage.
Quatreau sparkling water contains 20 mg of premium, U.S. grown
hemp-based CBD and one of four refreshing flavors. With an MSRP of
$3.99 per 12-ounce can, Quatreau is a
functional zero-sugar drink that delivers a natural, low calorie
beverage alternative at an accessible price point.
Product SKUs available at launch will include:
- Quatreau CBD-infused Sparkling Water in Cucumber + Mint
- Quatreau CBD-infused Sparkling Water in Passionfruit +
- Quatreau CBD-infused Sparkling Water in Ginger + Lime
- Quatreau CBD-infused Sparkling Water in Blueberry + Acai
"We have proven our beverage strategy in Canada, where we are currently the market
share leader in CBD-infused ready-to-drink beverages, said Canopy
Growth President and Chief Product Officer Rade Kovacevic.
"Beverages are fueling growth in the CBD category and we believe
this product will resonate with U.S. consumers looking for a
naturally flavored, zero sugar option."
The launch of Quatreau in America coincides with an astrological
event known as the Age of Aquarius – the zodiac's water bearer,
which brings us to the cusp of a brand-new age. To celebrate this
serendipitous event, Quatreau has partnered with iconic celebrity
astrologist Susan Miller of
Astrology Zone on a digital and social campaign.
"Astrology has made a major pop culture comeback as people turn
to the stars for guidance during what has been an unsettling,
uncertain, and stressful time for many," said Canopy Growth Vice
President of Beverages Tara
Rozalowsky. "With this campaign, we're highlighting the role
functional ingredients like CBD can play in helping people manage
their stress, find moments of calm and prioritize wellness during
this once-in-a-lifetime transitional period."
Quatreau will be sold on Canopy's one-stop U.S. ecommerce
For more information about Canopy Growth,
visit www.shopcanopy.com and www.canopygrowth.com.
About Canopy Growth Corporation
Canopy Growth (TSX:WEED, NASDAQ:CGC) is a world-leading
diversified cannabis and cannabinoid-based consumer product
company, driven by a passion to improve lives, end prohibition, and
strengthen communities by unleashing the full potential of
cannabis. Leveraging consumer insights and innovation, we offer
product varieties in high quality dried flower, oil, softgel
capsule, infused beverage, edible, and topical formats, as well as
vaporizer devices by Canopy Growth and industry-leader Storz &
Bickel. Our global medical brand, Spectrum Therapeutics, sells a
range of full-spectrum products using its colour-coded
classification system and is a market leader in both Canada and Germany. Through our award-winning Tweed and
Tokyo Smoke banners, we reach our adult-use consumers and have
built a loyal following by focusing on top quality products and
meaningful customer relationships. Canopy Growth has entered into
the health and wellness consumer space in key markets including
Canada, the United States, and Europe through BioSteel sports nutrition, and
This Works skin and sleep solutions; and has introduced additional
federally-permissible CBD products to the
United States through our First & Free and Martha
Stewart CBD brands. Canopy Growth has an established partnership
with Fortune 500 alcohol leader Constellation Brands. For more
information visit www.canopygrowth.com.
Notice Regarding Forward Looking Statements
This press release contains "forward-looking statements" and
"forward-looking information" within the meaning of applicable U.S.
and Canadian securities laws (collectively, "forward-looking
statements"), which involve certain known and unknown risks and
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to Canopy Growth Corporation ("Canopy") can be found under the
section entitled "Risk Factors" in Canopy's Annual Report on Form
10-K for the year ended March 31,
2020, filed with the Securities and Exchange Commission and
with applicable Canadian securities regulators, as such factors may
be further updated from time to time in its periodic filings with
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SOURCE Canopy Growth Corporation