Tims China Celebrates Sixth Anniversary: Classic Donuts Return with Chinese “Double Double” Upgrade
February 25 2025 - 12:01AM
On February 26, TH International Limited (NASDAQ: THCH), the
exclusive operator of Tim Hortons coffee shops in China (“Tims
China” or the “Company”) will mark its sixth year of operations in
China. Over the last six years, Tims China has achieved remarkable
milestones, including its NASDAQ listing and the opening of over
1,000 stores across 82 cities. The brand has distinguished itself
in China's competitive coffee market with its unique "Coffee + Warm
Food" strategy, establishing itself as a leading brand.
To celebrate this as well as global coffee chain
Tims Hortons 61st anniversary, Tims China is releasing several
beloved classics with exciting new twists, offering Chinese
consumers a special anniversary treat.
Classic Donuts Return, Rekindling Sweet
Memories
One of Tim Hortons' most iconic offerings, the
tasty donut collection, holds a special place in the hearts of
customers worldwide. For its sixth anniversary, and responding to
popular demand: Tims China is reintroducing three fan-favorite
donuts that contain 60% less sugar while maintaining the same
delicious taste – offering guilt-free indulgence:
(Three Classic Donuts)
-
The Classic Original Donut features a low-sugar
base, freshly baked and dusted with powdered sugar. The butter and
cream blend perfectly during baking, creating a rich dairy aroma
and delivering a deep, smooth taste.
-
The Canadian Maple Donut showcases Canada's iconic
maple syrup. Made with premium Canadian maple syrup and combined
with toffee-flavored chocolate and low-sugar white chocolate, it
creates an enticing amber glaze. The rich toffee notes mix with
maple's distinct sweetness, offering a double dose of springtime
flavor.
-
The Boston Cream Donut features a low-sugar dark
chocolate glaze atop a light, airy donut. The filling uses premium
whipping cream, whipped to a texture as smooth as vanilla ice
cream. The slightly bitter cocoa perfectly balances the sweet cream
filling, creating a delightful layered taste within the low-sugar,
fluffy donut.
To celebrate these new releases, Tims China is
offering a special promotion –from now through
March 24, customers can enjoy a free Classic Original Donut with
the purchase of any selected coffee during afternoon tea hours,
2:00 pm to 5:00 pm daily. Whether it's a morning pick-me-up, an
afternoon break, or a sweet moment shared with loved ones, this
classic coffee and donut pairing brings great flavor to every
occasion.
China's "Double Double" Gets an Exciting
Upgrade – Now Richer and Even Smoother
(China-exclusive "Rich & Smooth Latte
Series")
The "Double Double" – coffee with double cream
and double sugar – has become so iconic that it's earned its place
in the Canadian Oxford Dictionary. For many who have studied or
worked in Canada, ordering a "Double Double" is more than just a
coffee preference—it's a cherished ritual that evokes fond
memories.
Now, Tims China has adapted this beloved classic
for Chinese consumers, introducing the China-exclusive "Rich &
Smooth Latte Series". This enhanced, espresso-based Double Double
uses 40% more coffee beans and combines premium Arabica coffee with
cold-drip creamy milk, delivering a silky-smooth texture with rich
flavors.
Yongchen Lu, CEO of Tims China,
stated: "We are honored by the warm welcome Chinese consumers have
given us over these past six years, especially our 24+ million Club
members. As we celebrate our sixth year anniversary, Tims China is
as committed as ever to adapting to evolving consumer preferences
and market trends. We will continue to customize our 'Coffee + Warm
Food' offerings for the Chinese market, striving to bring our
customers exciting and innovative choices."
ABOUT TH INTERNATIONAL
LIMITED
TH International Limited (Nasdaq: THCH) (“Tims
China”) is the parent company of the exclusive master franchisee of
Tim Hortons coffee shops in mainland China, Hong Kong, and Macau.
Tims China was founded by Cartesian Capital Group and Tim Hortons
Restaurants International, a subsidiary of Restaurant Brands
International (TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in
world-class execution and data-driven decision making and centered
around true local relevance, continuous innovation, genuine
community, and absolute convenience. For more information, please
visit https://www.timschina.com.
Contacts
Investor RelationsIR@timschina.com
or Gemma.Bakx@cartesiangroup.com
Public
Relationspatty.yu@timschina.com
Follow @TimHortonsChina
Photos accompanying this announcement are available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/7eec8f82-0d12-41f1-ae62-3ad848a4fec3
https://www.globenewswire.com/NewsRoom/AttachmentNg/85830950-31e8-4769-917b-23bf0f1175e3
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