The first streaming platform created by a
Quebec company to feature
Quebec talent!
MONTRÉAL, May 4, 2020 /CNW Telbec/
- Today Quebecor is very proud to announce the launch of QUB
musique, the first streaming platform designed and produced in
Quebec. Accessible via a mobile
application and on the web, QUB musique offers an
impressive, international-calibre catalogue of 50 million
songs available on demand, as well as hundreds of
playlists created by avid local curators who understand
Quebecers' needs and tastes.
"Faced with large international streaming platforms, Quebecor
wanted to offer Quebecers a local product which offers an
unparalleled showcase for local talent and does its part to improve
artist and music rights holders' remuneration," said Pierre Karl
Péladeau, Quebecor President and Chief Executive Officer. "In
this time of crisis, supporting our local artists is more important
than ever, and what better way is there to do that than listening
to local music? This is why we decided to move up the launch of
QUB musique, so that audiences could discover and enjoy the
richness of the Quebec
repertoire!" he added.
"Over the past few months, the QUB musique team met with
the associations, distributors, record labels, artists and music
fans to develop a custom platform for citizens of the province.
Even if it's a beta launch, we are very proud of the platform being
presented today. Users' comments will help us enhance the customer
experience," said Mathieu
Turbide, Québecor Vice-President, Digital
Content.
EXCEPTIONAL LAUNCH OFFER
For the occasion, QUB musique is being offered at no cost
to everyone until July 31, 2020. To
take advantage of the launch offer, go to qubmusique.ca.
Beginning August 1, QUB
musique will benefit from a partnership with Vidéotron, which
will offer the service for $4.99 a
month to its mobile phone customers. Otherwise, QUB musique
will be available for $11.99 a month.
Either way, more money will be paid to artists and rights holders
by QUB musique than by other streaming services. "We are
betting that Quebecers are ready to do their part so that players
in the music industry are better paid. As for us, we are committed
to continuing to invest and work to make QUB musique a true
ally of Quebec music," said
Mathieu Turbide, Quebecor
Vice-President Digital Content.
ALL THE MUSIC FROM HERE AND ELSEWHERE, ONLY FOR
QUEBECERS!
Audio, video, written: QUB musique will present music in
all its forms. As well, the public can create their own playlists,
find out what the artists themselves are listening to, and receive
exclusive content. The QUB musique platform offers a turnkey
musical experience conducive to listening and discovery, while
offering a showcase dedicated to made-in-Quebec music. The main objective: to bring
local artists and audiences closer together.
With QUB musique, Québecor has once again chosen to
spotlight homegrown talent! To launch the new platform, Québecor is
unveiling a major promotional campaign which will feature several
local artists from different musical backgrounds. Among them:
"The arrival of QUB musique in our ecosystem is really
great news, both for the industry and artists as well as for the
public. QUB musique will enable listeners to discover new
music while offering wider exposure to the diversity and immense
creativity of local artists."
– Alex
Nevsky
"I think it is important that our culture is encouraged, that we
take action so that homegrown artists are listened to and heard,
and that their words and music are front and centre. I think that
the arrival of QUB musique is a giant step in the right
direction."
– Yann
Perreau
"I am really pleased by the creation of QUB musique, a
music streaming platform, created by Quebecers for Quebecers. For
those who are not yet familiar with streaming, now's the time to
get started!"
– Guylaine
Tanguay
ABOUT QUEBECOR
Quebecor, a Canadian leader in telecommunications,
entertainment, news media and culture, is one of the
best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Quebec-based Quebecor (TSX:
QBR.A, QBR.B), employs more than 10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Each year, it actively supports more
than 400 organizations in the vital fields of culture, health,
education, the environment and entrepreneurship.
SOURCE Quebecor