Initiative will revolve around hashtag
#culturedici
MONTREAL, April 29, 2020 /CNW Telbec/ - As Québec
gears up to reopen its economy, Quebecor is launching a movement to
engage with and support the makers and shapers of our culture and
cultural businesses, who have been hard hit by the COVID-19 crisis.
More than ever, the Corporation's resources and energies will be
harnessed to showcase Québec talent and promote buying local in the
coming months.
![Logo #culturedici (CNW Group/Quebecor) Logo #culturedici (CNW Group/Quebecor)](https://mma.prnewswire.com/media/1161404/Quebecor_Quebecor_launches_movement_to_support_Qu_bec_culture.jpg)
"Quebecor has always been committed to supporting and promoting
Québec culture," says Pierre Karl Péladeau, President and CEO of
Quebecor. "Today, Quebecor is continuing its efforts by launching a
string of initiatives to give Québec content and Québec artists
maximum exposure on all its platforms. Since the beginning of the
crisis, Quebecor has taken a number of steps to help Quebecers cope
with the unprecedented circumstances. At this time, we need to be
more creative than ever and find new ways to encourage Quebecers to
experience all the inventiveness, diversity and richness of our
culture. The sum of all our actions will make the difference.
Together, let's support homegrown talent!"
Buy local campaign
"To keep local inspiration and cultural production alive, please
give a hand to all the people whose skills and talents enrich our
culture." This message is the theme of a vast Québec-wide
awareness-raising campaign Quebecor is launching today, organized
around the hashtag #culturedici. The goal is to applaud Québec
talent and encourage Quebecers to buy local.
"Buying local is critical to the survival of many of Québec's
economic and cultural players," says Claude
Foisy, Vice-President Marketing of TVA Group. "There has
never been a better time to show our gratitude and display our
pride in Québec talent. With this campaign, we are trying to do our
part to encourage all Quebecers to support this important common
goal."
Concrete long-term actions
The following are among the first of a long series of
initiatives Quebecor is taking to promote Québec culture:
- #emissiondici: A new show on TVA, Ça va bien
aller, to meet Quebecers' needs during the COVID-19 crisis
by giving them a way to entertain themselves and break the
isolation in these difficult times.
- #productionsdici: A special "Culture d'ici" showcase
will be created on Videotron's illico platform and Helix, bringing
together all the Québec content available on on-demand platforms,
including Club illico, which has a Québec productions section and
offers access to the Éléphant: Memory of Québec Cinema
catalogue.
- #humourdici: Shows by Québec's best comics will air on
Canal Indigo's new Drôlement divertissant series.
- #livresdici: The Des livres, ça se livre campaign
will support Québec authors.
- #entrepreneursdici: QUB radio and Porte-Monnaie will run
a Buy Québec campaign to support Québec businesses.
- #biensdici: Multi-platform advertising environments
dedicated to local businesses will be created.
Other announcements about efforts to support and promote
Québec's cultural community will follow in the coming weeks.
Please give a hand to all the people whose skills and talents
enrich our culture!
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one
of the best-performing integrated communications companies in the
industry. Driven by their determination to deliver the best
possible customer experience, all of Quebecor's subsidiaries and
brands are differentiated by their high-quality, multiplatform,
convergent products and services.
Québec-based Quebecor (TSX: QBR.A, QBR.B) employs more than
10,000 people in Canada.
A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more
than 400 organizations in the vital fields of culture, health,
education, the environment and entrepreneurship.
Visit our website: www.Quebecor.com
Follow us on Twitter: twitter.com/Quebecor
SOURCE Quebecor