Gildan Announces the Launch of New Positioning and Marketing Campaigns for the Gildan®, American Apparel®, and Comfort Colors® Brands
January 20 2023 - 12:50PM
Gildan, a leading apparel manufacturer, is pleased to announce the
release of the newest positioning and marketing campaigns for the
Gildan®, American Apparel®, and Comfort Colors® brands, making
their debut today at the Impressions Expo in Long Beach,
California. This change comes at a time when the brands are
evolving and expanding their respective global reach, in line with
Gildan’s Sustainable Growth plan.
“We are pleased with the work done to
reinvigorate our three core brands sold in the imprintables
channels, giving them a heightened new look and positioning while
paying homage to their strong heritage,” says Chuck Ward, President
of Sales, Marketing, and Distribution at Gildan. “Leveraging these
brands core strengths while modernizing them allows us to elevate
their unique positioning and offering in the decorators market,
cementing our brands as the apparel of choice in their respective
categories.”
Gildan®:
Gildan® will debut Just Smart as the most
logical, no-brainer choice for decorators to drive their business
success paying tribute to its identity as the brand of choice for
best value and dependable quality.
American Apparel®:
American Apparel® will debut The 2001 and Only
campaign, spotlighting its original timeless AA2001 style and
capturing the essence of American Apparel® to further solidify its
positioning as the iconic premium brand.
Comfort Colors®:
Comfort Colors® will debut Spread Good Vibes
which radiates color, comfort, and positivity to further enhance
its positioning as the lifestyle brand in the Company’s
portfolio.
The new campaigns will be unveiled through
interactive trade booths today at the Impressions Expo, a leading
trade show in the decorated apparel space, followed by the release
of spotlight films, social media marketing, display advertising,
and a renewed digital experience on websites and social
platforms.
About Gildan
Gildan is a leading manufacturer of everyday
basic apparel which markets its products in North America, Europe,
Asia Pacific, and Latin America, under a strong portfolio of
Company-owned brands, including Gildan®, American Apparel®, Comfort
Colors®, GOLDTOE®, Peds®, and under the Under Armour® brand through
a sock licensing agreement providing exclusive distribution rights
in the United States and Canada. The Company’s product offerings
include activewear, underwear, and socks sold to a broad range of
customers, including wholesale distributors, screenprinters or
embellishers, as well as to retailers that sell to consumers
through their physical stores and/or e-commerce platforms, and to
global lifestyle brand companies.
Gildan owns and operates vertically integrated,
large-scale manufacturing facilities which are primarily located in
Central America, the Caribbean, the United States, and Bangladesh.
Gildan operates with a strong commitment to industry leading
Environmental, Social, and Governance (ESG) practices throughout
its supply chain in accordance with its comprehensive ESG program
embedded in the Company's long-term business strategy. More
information about the Company and its ESG practices and initiatives
can be found at www.gildancorp.com.
Investor inquiries: Elisabeth
HamaouiDirector, Investor Communications (514)
744-8521 ehamaoui@gildan.com |
Media inquiries: Genevieve
Gosselin Director, Global Communications and Corporate
Marketing (514) 343-8814 ggosselin@gildan.com |
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/ef90abd2-7207-42e2-82ba-23c646761ba9https://www.globenewswire.com/NewsRoom/AttachmentNg/943a6017-cf6f-4c58-a77a-7408b5adfc56https://www.globenewswire.com/NewsRoom/AttachmentNg/405cbc8a-2207-43a9-8902-771f0e643905https://www.globenewswire.com/NewsRoom/AttachmentNg/2162af2b-1146-4df7-9123-2479ce46ec8d
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