- From competition to corporate Canada, Rosie Joins Team at Canadian Tire
Corporation to Help Shape the Company's Sports Offering and boost
Jumpstart Activations
- As a Canadian Tire Jumpstart Ambassador, Rosie MacLennan focuses on month-long campaign
in May to raise $1.5 million that
helps children in need to participate in sports and recreational
activities
TORONTO, May 3, 2013 /CNW/ - Building on a commitment to
advance the state of sport in Canada, Canadian Tire Corporation, Limited
(CTC.A, CTC) announced today that Canadian Olympic gold medallist
Rosie MacLennan will join the
Company's Sports Partnership team. Working around her athletic
training, competition and school schedule, Rosie's new part-time
role will draw on her experiences, from the playground to the
podium, to help shape Canadian Tire's sports, community and
employee engagement strategies.
"Rosie has been extremely successful in the sports world and it
is an honour to help launch her successful career in the corporate
world," said Doug Nathanson, Senior
Vice-President and Chief Human Resources Officer of Canadian Tire
Corporation, Limited. "Canadian Tire has long been committed to
building the state of sport in Canada and given our shared belief in the
power of sport, Rosie being part of our team is a natural fit."
"I am so excited to be joining the Canadian Tire Family of
Companies. My new role helps me develop and share my love of
sport in an entirely new way," said 25 year-old Rosie MacLennan. "Joining Canadian Tire gives me
the opportunity to be part of a different kind of team than I am
used to and I look forward to jumping in and rising to the
challenge."
While Rosie's primary responsibilities on the Company's Sports
Partnership team will surround partnership development, event
planning and grassroots programming, her first official assignment
will be to help promote Jumpstart's annual Red Ball campaign. Jumpstart Charities is a
national charitable program dedicated to providing financially
disadvantaged kids with the opportunity to experience the benefits
of organized sport and recreation.
The month long May Red Ball
campaign aims to raise $1.5 million
in customer donations and culminates with the fifth annual
Jumpstart Day on May 25, 2013.
Throughout the campaign, customers can visit any of Canadian Tire's
family of retail locations - including Canadian Tire Retail, Sport
Chek, Atmosphere, Mark's and Gas+ - to make a $2 donation and take home their own iconic
Jumpstart red ball. All funds raised through the campaign stay in
the community where they are received and go towards benefitting
local children.
About Rosie MacLenann
Rosannagh (Rosie) MacLennan is a
trampolinist and Canada's only
gold medallist at the 2012 Olympic Games in London. Rosie is a recent graduate of the
University of Toronto with a bachelor's
degree in Physical Education and Health. She is currently pursuing
a master's degree in exercise science at the University of Toronto. As the youngest of four,
Rosie grew up in an active, sports-oriented family in Richmond Hill, Ontario. Even off the
trampoline, she remains active through some of her favourite sports
like skiing, snowboarding, wakeboarding or dancing.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a
Family of Companies that includes Canadian Tire Retail, PartSource,
Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts,
National Sports, S3 and Atmosphere), Mark's, Canadian Tire
Financial Services, and Canadian Tire Jumpstart Charities.
With more than 1,700 retail and gasoline outlets from
coast-to-coast, our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel - are supported and
strengthened by our Financial Services division. More than 85,000
people are employed across the Canadian Tire enterprise, which was
founded in 1922 and remains one of Canada's most recognized and trusted brands.
Canadian Tire Retail, Sport Chek and Sports Experts are proud to be
Premier National Partners of the Canadian Olympic Team. For more
information, visit Corp.CanadianTire.ca
About Canadian Tire Jumpstart Charities
Canadian Tire Jumpstart Charities is a national charitable program
dedicated to providing financially disadvantaged kids with the
opportunity to experience the benefits of organized sport and
recreation. With an extensive, national network of more than 332
local chapters and 2,600 community partners, Jumpstart helps kids
in communities across Canada help
cover the costs associated with registration, equipment and/or
transportation. Supported by the Canadian Tire Family of Companies,
which includes Canadian Tire Retail, Partsource, Gas+, FGL Sports
(Sport Chek and Atmosphere), Mark's and Canadian Tire Financial
Services, Jumpstart has enabled more than 570,000 (and counting)
Canadian kids to get in the game since 2005. For more information
or to lend your support, visit jumpstart.canadiantire.ca.
SOURCE CANADIAN TIRE CORPORATION, LIMITED