TORONTO, Jan. 24,
2023 /CNW/ - Corby Spirit and Wine is proud to
announce its flag ship brand J.P. Wiser's the Official Canadian
Whisky of the Detroit Red Wings. The multi-year partnership will
include several branding placements and activations at Little
Caesars Arena, inclusions in Red Wings game broadcasts, and
promotions on both J.P. Wiser's and the Red Wings' social media
channels.
The partnership marks a first between the two iconic brands and
neighbours. Rather than partner with a Canadian team, J.P. Wiser's
intentionally selected the Red Wings, given their historical
connection. Founded in 1926, the Red Wings originally played home
games in J.P. Wiser's hometown of Windsor, at the Border Cities arena.
J.P. Wiser's branding will be featured throughout Little Caesars
Arena in the form of a branded bar, advertising throughout the
venue, and a concourse activation for select home games. J.P.
Wiser's whisky will also be sold at the arena's four
restaurants.
Broadcast assets will include J.P. Wiser's virtual advertising
on the glass behind the goals for select games, and in digitally
enhanced dasher board rotation which will be visible during select
road games. Radio inclusions will feature local, in-game J.P.
Wiser's commercials on the Detroit Red Wings Radio Network.
On social media, J.P. Wiser's will conduct a contest for fans to
win tickets to several Red Wings home games.
"As a brand, we pride ourselves on rising to the occasion, and
our synergies with the Red Wings inspired the partnership," said
Cory Owens, Senior Brand Manager,
J.P. Wiser's. "We are incredibly
excited to partner with such an iconic organization that represents
the city of Detroit as proudly as
we represent Windsor."
"We're appreciative of our new partnership with J.P. Wiser's,
and are excited for them to have a strong presence at Little
Caesars Arena for years to come," said Zach
Carter, Director of Corporate Partnership Activation for the
Detroit Red Wings.
For those looking for a smooth bottle of whisky, J.P. Wiser's
new 10-Year-Old Whisky is available in liquor stores across
Canada and the U.S. Please check
your local retailer for pricing and availability.
Visit jpwisers.com or follow @JPWisers on Facebook and Instagram
to learn more. And never miss J.P. Wiser's news by signing up for
the newsletter.
Please enjoy our products responsibly.
About J.P. Wiser's
Established in 1857, J.P. Wiser's Whisky is one of Canada's oldest continuously produced Canadian
whiskies. Hiram Walker & Sons
Limited currently produces it at its Windsor, Ontario distillery.
About Corby Spirit and
Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned brands includes some of the most renowned brands in
Canada, including J.P.
Wiser's®, Lot No. 40®, Pike
Creek®, and Gooderham & Worts® Canadian
whiskies as well as Lamb's® rum, Polar Ice®
vodka, McGuinness® liqueurs, and Ungava® gin.
Through its affiliation with Pernod Ricard S.A., a global leader in
the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka,
Chivas Regal®,
Aberlour® and The Glenlivet® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin,
Malibu® rum, Kahlúa® liqueur,
Mumm® champagne, and Jacob's Creek®,
Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2018,
Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work®
Institute Canada for the seventh
consecutive year. Corby is a publicly traded company based in
Toronto, Ontario, and listed on
the Toronto Stock Exchange under the trading symbols CSW.A and
CSW.B. For further information, please visit our website or follow
us on LinkedIn, Instagram, or Twitter.
![JPW x DRW (CNW Group/Corby Spirit and Wine Communications) JPW x DRW (CNW Group/Corby Spirit and Wine Communications)](https://mma.prnewswire.com/media/1988543/Corby_Spirit_and_Wine_Communications_J_P__Wiser_s_Heads_to_Hocke.jpg)
SOURCE Corby Spirit and Wine Communications