Latest innovation from Jameson Irish Whiskey
to launch in Canada
TORONTO, Oct. 1, 2020 /CNW/ - Whiskey and
coffee have always belonged together, so it was about time someone
united them in a modern way. Jameson Irish Whiskey is offering a
fresh take on the two distinctive tastes with the new,
limited-edition Jameson Cold Brew, an Irish Whiskey infused with
natural cold brew coffee flavor.
Espresso and cold brew culture in Canada continue to grow. "Coffee and Irish
whiskey are no strangers in the glass, and Jameson knew there was
more to this story. And so began the search for a fresh new take on
this classic combination." says Rohana
Bhatti, the Jameson Brand Manager for Corby Spirit and
Wine.
The result is Jameson Cold Brew, the newest innovation from the
Jameson family, blending the smooth taste of triple distilled
Jameson with 100% Arabia coffee from Brazil and Columbia, with notes of toasted oak
and dark chocolate.
Did you know? (According to the Canadian Coffee
Association)
- Coffee is the most popular beverage among adults in
Canada (even more than
water!)
- Canadians drink on average 2.8 cups of coffee daily
- Espresso and Cold brew culture are booming in Canada
Over ice, mixed with tonic or shaken up in a cocktail, Jameson
Cold Brew is the perfect option for daytime occasions and at home
consumption — and it is best shared amongst your close
friends.
Get your Jameson Cold Brew experience started with these simple
ways to enjoy it:
- Jameson Cold Brew & Tonic — Take this popular drink
from the café to the bar. Refreshing and simple to make: Fill a
highball glass with ice and pour in 50mL of Jameson Cold Brew. Top
glass with 125mL of tonic water and garnish with a wedge of
orange.
- Jameson Cold Brew on the Rocks — The simplest way to
enjoy your cold brew. Fill a glass with ice, and pour in a shot of
Jameson Cold Brew. It is a classic blend of the richness of coffee
and the smooth taste of Jameson.
Jameson Cold Brew will be available in select stores across
Ontario, British Columbia and Alberta starting October. Each bottle is 30%
ABV, and is priced in line with a regular bottle of Jameson Irish
Whiskey.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer,
marketer and distributor of spirits and wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in
Canada, including J.P. Wiser's®,
Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice®
vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based
liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines.
Through its affiliation with Pernod Ricard S.A., a global leader in
the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka, Chivas Regal®, The
Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm®
champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. Corby is a publicly traded company
based in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit our
website or follow us on LinkedIn, Instagram, or Twitter.
SOURCE Corby Spirit and Wine Communications