TORONTO, June 5, 2019 /CNW/ - Instead of coming to work on
Thursday June 6th,
employees of Corby Spirit and Wine will be spending the day at 21
bars and restaurants across the country to prepare for a one-night,
nation-wide sustainability pop-up taking place this evening. These
events are part of the ninth annual Responsib'All Day, which sees
Corby's employees act as frontline ambassadors for its
Sustainability and Responsibility (S&R) commitments: nurturing
terroir, valuing people, circular making, and responsible
hosting.
The team at Corby is joined by the 18,500 global employees of
its majority shareholder, Pernod Ricard, in the Group's
international goal of spreading conviviality around the world.
Under the company's S&R motto of "Good Times from a Good
Place", employees in 80+ countries will collectively support this
year's theme of circular transformation by initiating projects that
tackle the issues of waste and diverting garbage from landfill.
Corby Spirit and Wine through its affiliation with Pernod Ricard
is one of only 32 companies worldwide which have signed the
universal Sustainable Development Goals developed by the United
Nations.
"We live in a world where resources are limited and we need to
minimize waste – and that includes waste created in the many bars
and restaurants across Canada
where our products are enjoyed," says Valerie Brive-Turtle, Corby's
Director of Communications, Public Relations and S&R. "For
Responsib'All Day (and beyond!) we are focusing on the important
topic of food waste, and we're thrilled to join forces with some of
our industry partners across the country to raise awareness and
tackle this issue together."
Corby has partnered nationally with Trash Tiki to bring this
experience to life – they're an anti-waste punk pop brainchild of
bartender duo Kelsey Ramage and
Iain Griffiths. Their online recipe
platform for bars and bartenders aims to change the way we think
about bar waste. Designed as a source of inspiration for bars
around the globe, www.trashtikisucks.com is a free, open source of
easy to execute recipes for bars that utilizes ingredients made
from waste ingredients – for example syrup made from citrus peels
and avocado pits.
'We are very excited to partner with Corby Spirit and Wine for
this 2019 Responsib'All Day edition and to create the biggest
pop-up event across the country yet. Our mission has always been to
inject some fun, honestly and creativity into the dull notion of
sustainability and we will be working all day long with bartenders
and Corby employees to create some new cocktails and open each bar
with a brand new sustainable menu for that evening' say
Kelsey Ramage and Iain Griffiths, co-founders, Trash Tiki.
In addition to the team at Corby's head office in Toronto, employees in 7 other cities across
Canada will be organizing pop-up
bar events in their own communities: Vancouver, BC; Calgary, AB; Saskatoon, SK; Guelph, ON; Montreal, PQ; Halifax, NS; and St.
John's, NL. A total of 21 bars and restaurants (full list
and details below) from coast to coast will be transformed into
sustainability pop-up events where customers can enjoy cocktails
made from Corby's own quality spirits mixed with ingredients
diverted from waste channels and turned into delicious syrups,
garnishes and infusions.
"From the grains grown by local farmers that make up our
whiskies, to the grapes cultivated at our Niagara winery, to the
wild botanicals we harvest in the Canadian arctic – our products
take their character from the land where they were grown," says
Patrick O'Driscoll, President and
CEO of Corby. "This is why it is critical that companies like ours
take action when it comes to important issues like sustainability
and reducing the waste that ends up in landfill and harming our
environment. We all have a responsibility to do our part in leaving
this planet a better place for the generations to come."
Full list of bars & restaurants across Canada participating in Corby & Trash
Tiki's Sustainability Pop-Up Experience:
Vancouver,
BC
|
|
The Keefer Bar
Chambar
Clough Club
|
Calgary,
AB
|
|
Proof
|
Saskatoon,
SK
|
|
The Caesar
Mill
|
Toronto,
ON
|
|
The Drake Hotel
Death & Taxes
Mahjong
Poor Romeo
Founder
Pretty Ugly
Civil Liberties
Chantecler
Miss Things
Maple Leaf Tavern
|
Guelph,
ON
|
|
Borealis
|
Montreal,
PQ
|
|
Barraca
The Coldroom
India Rosa
|
Halifax,
NS
|
|
Highwayman
|
St. John's,
NL
|
|
Merchant
Tavern
|
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands
in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®,
and Gooderham & Worts® Canadian whiskies as well as Lamb's®
rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin and The
Foreign Affair Winery. Through its affiliation with Pernod Ricard
S.A., a global leader in the spirits and wine industry, Corby also
represents leading international brands such as ABSOLUT® vodka,
Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa®
liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50
Best Workplaces in Canada by The Great Place to Work®
Institute Canada for the seventh consecutive year. Corby is a
publicly traded company based in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit
our website or follow us on LinkedIn, Twitter
(@CorbySW) and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications