Labels to feature 9 new peelable 'Statement
Stickers'
CALGARY, July 3, 2018 /CNW/ - Royal Reserve Canadian
whisky, one of the best-selling whiskies in Alberta, has released a new limited-edition
bottle across Canada that features
"Statement Stickers", honouring its fans' long-standing tradition
of peeling off the product's iconic label and sticking it on their
favourite personal items such as toolboxes, hardhats or guitar
cases.
Thousands of these special bottles are now available on store
shelves, and each bottle bears one of 9 different stickers for
consumers to choose from.
"We wanted to create something special for Royal Reserve's loyal
fans in Alberta by celebrating
their strength and dedication." says Laura
Douglas, Brand Coordinator, Corby
Spirit and Wine. "These are fun and relatable stickers that
fans can be proud to peel off and stick on their favourite
items."
In addition, Royal Reserve has launched the
#WearYourWhisky social media contest in Alberta for a chance to win a pair of custom
Royal Reserve coveralls, valued at approximately $1,200.
Contest rules
- Post a photo on Instagram and tag #WearYourWhisky in the
caption.
- Contest open to Alberta
residents only.
- Must be of legal drinking age.
Full rules & regulations available at
www.wearyourwhisky.ca
About Royal Reserve Canadian Whisky
Royal Reserve
Canadian Whisky, owned by Corby Spirit and Wine Ltd., is known as
Alberta's #1 favourite whisky.
This whisky offers hints of honey, burnt almond and sweet caramel
on the nose. It is created and bottled in Windsor,
Ontario at Hiram Walker &
Sons – one of the largest distilleries in North
America.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands
in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®,
and Gooderham & Worts® Canadian whiskies as well as Lamb's®
rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently
acquired Ungava® gin. Through its affiliation with Pernod Ricard
S.A., a global leader in the spirits and wine industry, Corby also
represents leading international brands such as ABSOLUT® vodka,
Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa®
liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50
Best Workplaces in Canada by The Great Place to Work®
Institute Canada for the seventh consecutive year. Corby is a
publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock
Exchange under the trading symbols CSW.A and CSW.B. For further
information, please visit our website or follow us
on LinkedIn, Twitter (@CorbySW) and Instagram
(@CorbySW).
SOURCE Corby Spirit and Wine Communications