#CorbySafeRides campaign encourages
Torontonians to take a responsible consumption pledge
TORONTO, Dec. 1, 2015 /CNW/ - This New Year's Eve, Corby Spirit and Wine has your
transportation covered. The company announced today it is extending
its Corby Safe Rides partnership
with the Toronto Transit Commission (TTC) for an additional three
years into 2019. Originally announced in 2013, the partnership
provides Torontonians with free TTC rides on New Year's Eve in support of responsible
consumption and safe transportation options on one of the busiest
nights of the year. Once again this year, the #CorbySafeRides
campaign will kick-off complimentary, extended service beginning at
7p.m. on Thursday, December 31, 2015 until 7a.m. Friday, January 1, 2016.
"We're thrilled to extend our #CorbySafeRides program with the
TTC for another three years to support this important initiative,"
said Patrick O'Driscoll, President
and CEO of Corby Spirit and Wine. "They have become a true partner
for us in our efforts to raise awareness against drinking and
driving. If you'll be ringing in the New Year by raising a
glass, then put down your car keys – your safe ride is on us."
"Thank you to Corby Spirit and Wine for continuing to partner
with the TTC until 2019. New Year's Eve is one of our busiest
nights, and this important partnership allows our riders to have a
free and safe ride to and from their celebrations," said TTC Chair
Josh Colle.
"Every New Year's Eve the TTC
connects hundreds of thousands of people with great events in
Toronto," said TTC Deputy CEO and
Chief Customer Officer, Chris
Upfold. "We are delighted to renew our partnership with
Corby Spirit and Wine for an additional three years. Because of
this partnership, our customers can make the right choice on
New Year's Eve – that is to ride free
and ride safe."
As part of this year's #CorbySafeRides initiative, Corby is also
encouraging the public to take a pledge not to drink and drive on
New Year's Eve (and of course, all
year round!). Those who join in this commitment will be entered in
a contest for the chance to win a year of free TTC passes. Riders
can take the pledge with their smartphones by using the Shazam app
to scan specially-marked #CorbySafeRides posters appearing in
above-ground service (buses and streetcars), or on token boxes
attached to bottles of J.P. Wiser's
whisky, Polar Ice vodka and Kahlúa liqueur available at 65 LCBO
stores across Toronto. The 11,000
complimentary tokens attached to bottles provide another free, safe
ride to Torontonians over the 2015 holiday season. Torontonians can
also pledge by visiting corby.ca/pledge.
"Last year, in partnership with the TTC, Corby helped more than
225,000 Torontonians get to and from their New Year's Eve events safely through
#CorbySafeRides," said Amandine
Robin, Director of Communications, Public Relations and
Corporate Social Responsibility, Corby Spirit and Wine. "As one of
Canada's leading marketers and
distributors of spirits and wines, we're committed to educating
Canadians on responsible alcohol consumption not just over the
holidays, but during any party occasion. This year's responsible
drinking pledge will hopefully inspire audiences across the country
to put this into practice and take action."
Late-evening service will continue until 4 a.m. on all routes currently operating Monday
through Friday evening service. The last subway trains and bus
routes are as follows:
- Line 1: last trains leave Union Station at 3:30 a.m.
- Line 2: last trains leave Bloor-Yonge at 3:37 a.m.
- Line 3: last trains leave Kennedy
Station at 4:07 a.m.
- Line 4: last trains leave Sheppard-Yonge Station at 3:58 a.m.
- Blue Night Network (overnight bus service) will operate until
9a.m. when subway service
resumes
For more information about #CorbySafeRides and to take the
responsible consumption pledge for a chance to win free TTC metro
passes for one year, visit: Corby.ca/pledge.
For the latest #CorbySafeRides news, follow Corby on Twitter and
Instagram @CorbySW.
About Corby
Corby Spirit and Wine Limited is a leading
Canadian marketer and distributor of spirits and imported wines.
Corby's portfolio of owned-brands includes some of the most
renowned brands in Canada,
including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian
whiskies as well as Lamb's® rum, Polar Ice® vodka and McGuinness®
and Criollo® liqueurs. Through its affiliation with Pernod Ricard
S.A., a global leader in the spirits and wine industry, Corby also
represents leading international brands such as ABSOLUT® vodka,
Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa®
liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®,
Stoneleigh®, Campo Viejo®, Graffigna® and Kenwood® wines. In 2015,
Corby was named one of the 50 Best Workplaces in Canada by The
Great Place to Work® Institute Canada for the fourth consecutive
year, and was also listed among Greater Toronto's Top 100
Employers. Corby is a publicly traded company based
in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit
our website or follow us on LinkedIn, Twitter
(@CorbySW), and Instagram (@CorbySW).
SOURCE Corby Spirit and Wine Communications