Corby Spirit and Wine plans fifth annual
day of responsible drinking education for employees,
public
TORONTO, June 11, 2015 /CNW/ - Corby Spirit and Wine
Limited (TSX: CSW.A, TSX: CSW.B) employees will be taking to
Canadian streets today for a series of five-kilometre walks and
activities to raise awareness about responsible drinking. The
events are part of the fifth annual Responsib'All Day which sees
Corby, and its majority shareholder Pernod Ricard, stop business
for the day to encourage responsible consumption with its employees
around the world.
Corby's Responsib'All Day events will be taking place in 13
cities across the country (Halifax, Saint
John, Charlottetown,
St. John's, Montreal, Toronto, Windsor, Winnipeg, Regina, Saskatoon, Calgary, Edmonton and Vancouver) and give employees the chance to
talk directly with customers, distributors and consumers.
During this year's event, all employees will walk five
kilometres in support of the five 'Global Action' commitments made
by the 13 other signatories in the wine, spirits, and beer industry
during the ICAP – now IARD – International Conference in 2012. The
five commitments are:
1.
Reducing under-age drinking
2.
Strengthening and expanding marketing codes of practice
3. Providing
consumer information and developing responsible product
innovation
4. Reducing
drinking and driving
5. Enlisting
the support of retailers to reduce harmful drinking
Employees will be joined for the day by industry professionals
such as representatives from Spirits Canada, Arrive Alive Drive
Sober, Advertising Standards Canada, Drinks Ontario and the LCBO.
All steps taken in the different cities will be tracked by Pernod
Ricard with a global goal promoting a healthy and active lifestyle
and collectively walking 40,000 kilometres – the circumference of
the Earth.
"As a spirits and wine company we are passionate about our
products, but we are equally passionate about Corby products being
consumed responsibly," said Amandine Robin, Director of
Communications, Public Relations & CSR, Corby
Spirit and Wine. "Responsib'All Day offers the opportunity to
educate our employees and our communities about the benefits of
drinking responsibly and the risks associated with excess alcohol
consumption in an engaging way."
Each Corby employee will aim to spread the message of
responsible consumption to at least one other person and will
document their progress on social media with the hashtag
#WeAreResponsibALL. This includes handing out brochures to the
public on safe alcohol consumption, as well as Toronto Transit
Commission (TTC) tokens to promote the #CorbySafeRides program in
Toronto, in which Corby sponsors
free TTC rides on New Year's Eve.
To mark Responsib'All Day, a new version of the "Wise Drinking"
app will be launched by the organization. Wise Drinking is a free
mobile application, operated by Pernod Ricard, to educate consumers
about responsible drinking and is available in 33 languages on
iPhone and Android. Users can calculate the number of units of
alcohol they consume in real time. The application takes into
account the type of drinks consumed (wine, spirits or other), their
volume, as well as the user's gender and weight. This breakdown
enables users to track their consumption over a given period of up
to four weeks. With a geo-localization system, the application
adapts itself to applicable local law and then informs the consumer
of the nearest suitable means of transport. The newly added
function to the app is a quiz that allows consumers to test their
knowledge about responsible consumption.
About Responsib'All Day
Responsib'All Day is the culmination of Pernod Ricard's actions
to promote responsible drinking. This event is based on an original
idea: to make Pernod Ricard's 18,000 employees in 85 subsidiaries
around the world the leading ambassadors of the Group's
commitments. Pernod Ricard has made education about responsible
drinking the core of its CSR approach. The Group believes that it
is through raising awareness of the risks and through active
education that responsible long-term consumer behaviour can be
achieved.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in
Canada, including Wiser's®, Lot
40®, and Pike Creek® Canadian whiskies as well as Lamb's® rum,
Polar Ice® vodka and McGuinness® and Criollo® liqueurs. Through its
affiliation with Pernod Ricard S.A., a global leader in the spirits
and wine industry, Corby also represents leading international
brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and
Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater®
gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's
Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo® and Graffigna®
wines. In 2015, Corby was named one of the 50 Best Workplaces in
Canada by The Great Place to Work®
Institute Canada for the fourth consecutive year, and was also
listed among Greater Toronto's Top
100 Employers. Corby is a publicly traded company based in
Toronto, Ontario, and listed on
the Toronto Stock Exchange under the trading symbols CSW.A and
CSW.B. For further information, please visit our website or follow
us on LinkedIn.
SOURCE Corby Spirit and Wine Communications