BBTV and VEVO are the top music video
properties in audience size globally in terms of unique
viewers2,3
VANCOUVER, BC, Jan. 19, 2021 /CNW/ - BBTV Holdings Inc.
(TSX: BBTV) a media tech company that uses technology enabled
solutions to help content owners become more successful, today
provides insights into the growth of the company's music
content.
- BBTV achieved 162 billion views across its music content
globally, Sept LTM 20201.
- For the month of September
2020, BBTV's music content achieved 391 million unique
viewers2 on par with top music video properties like
VEVO with 455 million unique viewers3.
- As of September 2020, BBTV's
recently launched music audio distribution has generated over 600
million streams4.
- In 2019, industry global music revenues saw their fifth
consecutive year of growth climbing to $20.2
billion5. Globally in 2019, video accounted for
47% of global music streaming, with 77% of music listeners using
YouTube monthly, according to IFPI Music Listening
20196.
BBTV provides music artists with a one stop suite of solutions
to drive views and revenues including content discovery, enhanced
distribution & monetization, as well BBTV's Plus Solutions
including Content Management and Direct Advertising Sales,
resulting in strong growth across BBTV's music content.
In 2019, industry global music revenues saw their fifth
consecutive year of growth climbing to $20.2
billion5. Globally, in 2019, video accounted for
47% of global music streaming, with 77% of music listeners using
YouTube monthly6. BBTV has capitalized on these industry
tailwinds establishing itself as a leading player for artists
looking for video and audio distribution, and monetization.
In September 2020, BBTV's music
content achieved 391 million unique viewers2, on
par with top music video properties like VEVO with 455 million
unique viewers3. Across BBTV's library of
content, BBTV has over 600 million unique viewers, which is larger
than other top media companies UPROXX (522 million), VEVO (455
million), WarnerMedia (325 million), Disney (285 million), and
Comcast NBC Universal (280 million)3. This is in
addition to BBTV being the second largest video property, following
only Google (1,138 million)3.
"With the democratization of music distribution, there is more
music being released than ever before in recorded music history. As
a result, artists are looking for ways to stand out amidst the
clutter and BBTV's solutions across both video and audio provide
them with the tools they need to enhance viewership, and revenue,"
comments Shahrzad Rafati,
Chairperson & CEO, BBTV.
In the US alone, revenue in the music streaming segment is
projected to reach $23 billion this
year, and expand to $33 billion by
2025, demonstrating its continued growth7. Capitalizing
on this growth, BBTV recently launched a new offering that provides
artists with solutions to further grow their revenues associated
with their audio content across streaming platforms such as
Apple Music and Spotify. BBTV has achieved over 600 million
streams4 since launch.
Some of BBTV's notable Music partnerships include mtheory
(Major Lazer), Future Classic
(Flume, G Flip), Cinematic Music Group (Luh
Kel, Yungeen Ace), 21 Savage, Lil
Durk , and Lyrical Lemonade.
For more information visit bbtv.com and weareopposition.com.
Footnotes:
1
Based on Google Analytics September 2020 LTM
|
2BBTV unique viewers comparison
is calculated based on (a) data from a custom Comscore "Top 12
Countries = September 2020 – Multi-Platform Report" for BBTV which
included a breakdown of unique viewers across BBTV's verticals
(including music) and (b) data from Comscore's standard "Top 12
Countries = September 2020 Comscore Video Metrix Media Trend –
Multi-Platform – Top 100 Video Properties Report".
|
3
Unique viewers comparison is based on data from Comscore
contained in Comscore's standard "Top 12 Countries = September 2020
Comscore Video Metrix Media Trend – Multi-Platform – Top 100 Video
Properties Report"
|
4 BBTV's Music
Division's Music Distribution streaming data based on BBTV data via
DSPs (Digital Service Provider)
|
5
Billboard, May 2020: IFPI Global Music Report 2020:
https://www.billboard.com/index.php/articles/business/9370682/ifpi-global-report-2020-music-sales-paid-streaming-coronavirus-impact
|
6 IFPI Music Listening
2019
|
7 Statista, worldwide Music Streaming
report:
https://www.statista.com/outlook/209/100/music-streaming/worldwide
|
About BBTV
BBTV is a media and technology company
headquartered in Vancouver,
Canada. The company's mission is to democratize content by
leveraging its proprietary technologies to drive viewership and
monetization for content creators of all sizes. From
individual content creators to global media companies, BBTV
monetizes the media of content owners through end-to-end
management, distribution and monetization solutions, powered by its
innovative VISO Platform, including related proprietary technology,
while allowing content owners to focus on their core competency –
content creation. In August 2020,
BBTV had the second most unique monthly viewers among digital
platforms with more than 600 million globally, who consumed more
than 50 billion minutes of video content, the most among media
companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore's "Top 12 Countries =
August 2020 Comscore Video Metrix
Media Trend – Multi-Platform – Top 100 Video Properties Report"
Forward-Looking Information
This press release
contains "forward–looking information" and "forward-looking
statements" within the meaning of applicable securities legislation
(collectively, "forward-looking information").
Forward-looking information is information that is not historical
facts but instead represent management's expectations, estimates
and projections regarding future events or circumstances, and
includes statements in this news release regarding strong growth
across BBTV's music content, BBTV having established itself as a
leading player for artists looking for video and audio distribution
and monetization, BBTV being well positioned to capitalize
on more music being released than ever before in recorded
music history and provide increasing value to its growing roster of
music artists and establishing itself as a leading player for
artists looking for video and audio distribution and monetization,
BBTV's solutions across both video and audio providing artists with
the tools they need to enhance viewership and revenue, and future
estimates of revenue in the music streaming segment in 2021 and
2025. Forward-looking information is necessarily based on a number
of opinions, estimates and assumptions that we considered
appropriate and reasonable as of the date such information is
given, including but not limited to assumptions regarding current
trends in the music industry, the accuracy of third party forecasts
and statistics on which we rely, the anticipated continuation of
content consumption and changes and trends in our industry or the
global economy. Forward-looking information is subject to
known and unknown risks, uncertainties, and other factors, many of
which are beyond the Company's control, that may cause actual
results, performance or achievements to be materially different
from those expressed or implied by such forward-looking
information, including but not limited to the risk that our
assumptions on which our forward-looking information is based may
not be accurate, that industry, music artists, influencers or
viewers may not behave as anticipated or continue to use BBTV's
services, that historical or previous results are not necessarily
indicative of future results, as well as the factors discussed
under "Risk Factors" in the final prospectus of the Company dated
October 22, 2020 filed on sedar at
www.sedar.com and in our other filings with the Canadian securities
regulatory authorities at www.sedar.com. The Company does not
undertake any obligation to update such forward–looking
information, whether as a result of new information, future events
or otherwise, except as expressly required by applicable
law.
Media Contacts
Dan
Gamble
Head of PR & Corporate Communications
dgamble@bbtv.com
+1778 873 0422
Ashley Buck
PR and Corporate Communications Specialist
abuck@bbtv.com
+17788751346
BBTV-C
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SOURCE BBTV Holdings Inc.