Taco Bell® Exposes the Naked Chicken Chalupa, Launches Nationwide on January 26
January 11 2017 - 8:00AM
Business Wire
The shell is the chicken. The chicken is the
shell.
Taco Bell is coming un-shelled with its latest food innovation,
coming in the form of the first taco shell made entirely of
marinated, all-white crispy chicken. The Naked Chicken Chalupa will
bare all nationwide on January 26, clucking the trend of
traditional fried chicken.
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Taco Bell is coming un-shelled with its
latest food innovation, coming in the form of the first taco shell
made entirely of marinated, all-white crispy chicken. (Photo:
Business Wire)
“Something this delicious yet different is bound to ruffle some
feathers; some might even cluck their tongues at it,” said Marisa
Thalberg, Chief Marketing Officer at Taco Bell Corp. “However, we
feel confident that once our fans get a taste of the Naked Chicken
Chalupa they are going to understand exactly why this is our next
big, fun and craveable innovation, following in the footsteps of
the Doritos Locos Tacos five years ago and the Quesalupa just last
year.”
The shell is made with four ounces of marinated, all-white-meat,
antibiotic-free* chicken kicked up with bold Mexican spices and
seasoning, and is packed with fresh shredded lettuce, diced ripe
tomatoes, cheddar cheese and creamy avocado ranch. The
mouthwatering combination brings a fresh, crisp flavor with a kick
of spice to the menu like never before.
The Naked Chicken Chalupa saw buzzworthy tests in select markets
in both 2015 (Bakersfield, CA) and 2016 (Kansas City, MO), and will
now make its full reveal nationwide. Crisped to perfection to
deliver a solid crunch for just $2.99, it will also be
featured in a $5 Box including a Naked Chicken Chalupa, Doritos®
Locos Taco, Crunchy Taco and Medium Drink.
Fans are encouraged to follow along leading into the nationwide
launch of the Naked Chicken Chalupa using the hashtag
#NakedChickenChalupa. Further details, and some rebellious
surprises, will be shared as January 26 approaches.
* Chicken raised without antibiotics important to
human-medicine
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant
(QSR) brand. From breakfast to late night, Taco Bell serves
made-to-order and customizable tacos and burritos, among other
craveable choices, and is the first QSR restaurant to offer
American Vegetarian Association (AVA)-certified menu items. Taco
Bell and its more than 350 franchise organizations proudly serve
over 42 million customers each week through 7,000 restaurants
across the nation, as well as through
its mobile, desktop and delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans
to add 2,000 more restaurants internationally within the next
decade. The brand encourages its fans to “Live Mas” and connects
with them through sports, gaming and new music
via its Feed The Beat® music program. Taco Bell also
provides education opportunities and serves the community through
its nonprofit organization, the Taco Bell®
Foundation™, and connects fans with their passions through
programs such as the Live Mas Scholarship program. In
2016, Taco Bell was named as one of Fast Company’s Top 10
Most Innovative Companies in the World.
Like: Facebook.com/tacobell --
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) --
Subscribe: YouTube.com/tacobell – Explore: ta.co
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version on businesswire.com: http://www.businesswire.com/news/home/20170111005324/en/
Taco Bell Corp.Matt Prince,
949-863-4367Matt.Prince@yum.comorEdelmanEmily Erskine,
818-212-3403Emily.Erskine@edelman.com
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