Victoria’s Secret & Co. Expands its Bra Fit Services, Making Finding the Perfect Bra Easier
November 15 2022 - 9:00AM
Victoria’s Secret & Co. (NYSE: VSCO) today announced it is
introducing new technology to help customers easily find the right
size when shopping on the Victoria’s Secret app for their favorite
Victoria’s Secret and Victoria’s Secret PINK bras.
With approximately 23,000 associates trained to
provide bra measurements in stores and robust online fit
capabilities, VS&Co is already an industry leader in the bra
fit experience. Now, in partnership with NetVirta, the world’s
leading fit technology provider and creator of Verifyt®, customers
will be able to leverage 3D scan technology to receive personalized
bra size recommendations – no measuring tape needed. This latest
offering in technology reflects the company’s continued focus on
creating a welcoming, approachable environment both online and in
stores, while demystifying finding the right sized bra.
“We have always dedicated ourselves to providing an
exceptional customer experience, and our measuring and fit
capabilities set us apart in the industry,” said Christine Rupp,
Chief Customer Officer for VS&Co. “We are thrilled to offer
this new technology to our customers to give them even more
confidence when buying their favorite Victoria’s Secret and PINK
bras.”
With this technology, customers online can easily
select the best size and fit, reducing the need for returns and
improving the overall customer experience.
“Finding the correct bra fit is a challenge for
most women, and the challenge is magnified for those looking to
shop online,” said Julia Barry, Director of Marketing at NetVirta.
“Together with Victoria’s Secret, we will solve for one of the
hardest-to-fit product categories in apparel retail.”
Customers can access Verifyt® through the
Victoria’s Secret app.
ABOUT VICTORIA’S SECRET &
CO.
Victoria’s Secret & Co. (NYSE: VSCO) is a
Fortune 500 specialty retailer of modern, fashion-inspired
collections including signature bras, panties, lingerie, casual
sleepwear, athleisure and swim, as well as award-winning prestige
fragrances and body care. VS&Co is comprised of market leading
brands, Victoria’s Secret and Victoria’s Secret PINK, that share a
common purpose of inspiring and uplifting our customers in every
stage of their lives. We are committed to empowering our more than
30,000 associates across a global footprint of over 1,350 retail
stores in more than 70 countries. We provide our customers with
products and experiences that make them feel good inside and out
while driving positive change through the power of our products,
platform and advocacy.
ABOUT NETVIRTA
NetVirta is the world's leading fit technology
provider for medical, retail and sports equipment brands, helping
customers order the right size with precision 3D scanning. Since
its origins at MIT in 2008, NetVirta has opened offices in Boston
and Singapore and has created the world’s only FDA-cleared scanning
app, helping clinicians scan medical patients to create custom-fit
orthotics and prosthetics. In 2019, NetVirta released Verifyt® to
help apparel and footwear brands reduce returns and improve
customer satisfaction loyalty with personalized size
recommendations. NetVirta works with some of the biggest names in
retail, sporting equipment, and medical including Wolverine
Worldwide, Riddell, Orthoamerica, Tecnica, EVO.com, among others.
For more information, please visit www.netvirta.com.
For further information, please
contact:
VS&Co Media Relations
Brooke Wilson
communications@victoria.com
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