Woodstock® Introduces New Line of Bold Hot Sauces
June 03 2021 - 5:21PM
Business Wire
Sauces feature some of the hottest pepper
flavors on the planet
As consumers continue to seek out additional avenues for
layering flavor into their culinary creations, the Woodstock® brand
has introduced a new line of bold hot sauces. These globally
inspired Non-GMO Project Verified® sauces are sourced from Costa
Rica, manufactured in a carbon neutral facility, and contain no
added sugar. This new collection of sauces, available nationwide,
complements Woodstock’s leadership position in the organic and
non-GMO condiment category for over 30 years.
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The new line of Woodstock hot sauce range
from 1,790 to 57,000 Scoville units, are Non-GMO Project Verified®,
and contain no added sugar. (Photo: Business Wire)
“Shelf stable hot sauces have grown over 30 percent in category
dollar sales over the past year with the dramatic rise of at-home
food occasions, a trend that we’ve seen continue into 2021. The
growth of the category has redefined what it means to be a hot
sauce enthusiast to now include health-focused Millennial consumers
looking for an extra kick to enhance their meals,” said Amanda
Helming, chief marketing officer at UNFI and Woodstock. “The new
Woodstock hot sauces were created with that balance in mind,
delivering the craveable heat with subtle tasting notes that
transform a variety of items from eggs to tacos and salad
dressings.”
The line of hot sauces includes four fiery flavors:
- Scotch Bonnet (1,790 Scoville units with fruity, lightly
acidic, and slight garlic tasting notes)
- Habanero Pepper (7,900 Scoville units with sweet and sour,
fruity, and slight onion tasting notes)
- Ghost Pepper (33,000 Scoville units with acidic, salty, fruity,
and slight garlic tasting notes)
- Scorpion Pepper (57,000 Scoville units with acidic, salty, very
fruity, and extra hot tasting notes)
The Scoville Scale and Scoville Heat Unit (SHU) were named for
scientist Wilbur Scoville in 1912 for measuring a chili pepper’s
pungency and heat.
Hot sauce continues to be ranked in the top 25 of all flavors
among consumers and though it is popular across all age groups, it
is most popular with Millennials. For further information and to
find a local retailer carrying Woodstock products, visit
https://www.woodstock-foods.com/ or connect on Facebook, Instagram,
and Twitter.
About WOODSTOCK
Here at WOODSTOCK® we celebrate foods that make you feel great
about what you buy, eat, and serve your family. Our ingredients are
simple, satisfying, and farmed from sources you can trust. Our team
has been at it for over 30 years bringing passion for Organic,
Non-GMO, and totally delicious food to the table. WOODSTOCK is
owned and managed by United Natural Foods, Inc. For more
information, visit https://www.woodstock-foods.com/.
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Mike Wilken 952-828-4558 michael.wilken@unfi.com
United Natural Foods (NYSE:UNFI)
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