SAN FRANCISCO, June 21, 2016 /PRNewswire/ -- Twitter today
unveiled Twitter Engage, a new, standalone app to help popular
creators interact with their fans and grow and retain an audience.
Twitter Engage will provide influential creators with an easy way
to monitor engagement, and offer new analytics on how their Tweets
are performing. Select creators will now be able to monetize their
content directly within the app. Twitter also announced that
starting today, everyone can create and share videos up to
140-seconds on Twitter, and a select group of Vine creators will be
able to add longer videos to their Vines. Vine is also exploring
monetization opportunities with Twitter's Amplify Open program to
help creators make money on Vine.
Jeremy Rishel, head of product
development for Creators at Twitter, and Hannah Donovan, the new GM of Vine, will also be
taking the stage in a fireside chat on Thursday, June 23 at VidCon in Anaheim, California, to discuss how creators
can expect to leverage Twitter and Vine to grow their audiences and
build meaningful businesses. With video Tweets increasing by over
50 percent since the beginning of 2016, Twitter's new video
products will make it easier, and soon more profitable, for
creators to make videos and for fans to discover and share
them.
"Video is becoming increasingly central to the real-time
conversations happening on Twitter," said Jack Dorsey, Twitter CEO and co-founder. "We're
investing heavily in videos and creators. We want to be the best
place for creators and influencers to build an audience and make it
easier for creators to make money on Twitter, and soon Vine."
"Creators are the heart of our entertainment community," said
Hannah Donovan, Vine GM. "They make
us laugh, they inspire us and most importantly, they create
culture. That is special. That deserves recognition and fuel.
Today's announcements are a key step towards that."
Updates for creators and fans include:
●
Twitter Engage: Twitter Engage is a new, standalone app for
influential creators that helps them interact with their fans and
grow and retain an audience. The app will provide creators with an
easy way to monitor engagement and offer new, down-to-the-second
analytics on how their Tweets are performing. Other tools for
creators in the app include curated recommendations to help
identify high-profile engagement opportunities and a refined view
of influential @mentions and follows.
●
Longer Videos on Twitter and Vine: Everybody will be able
share longer videos on Twitter, and people will begin to see longer
videos on Vine. Where previously consumer video uploads were
limited to 30 seconds, today anyone can create and share videos up
to 140 seconds on Twitter. And, starting with a small group,
creators will be able to add a longer video to their Vine, turning
the six-second Vine into a trailer for a bigger story.
●
Improved browsing: Twitter also announced a new video
viewing experience that will make it easy to discover videos and
Vines on Twitter. By simply tapping on a video Tweet or Vine in the
Home timeline, people can now launch a new, full-screen interface
with more suggested video Tweets below.
For more information, visit
https://blog.twitter.com/2016/new-ways-to-tap-into-video-on-twitter
Availability
Twitter Engage is available today to
download on the Apple App Store in the U.S. People can now start
uploading longer videos on Twitter, and may begin seeing longer
Vine videos. The new video discovery experience will be available
on iOS and Android soon.
About Twitter
Twitter (NYSE: TWTR) is an iconic
service and global platform for self-expression and live
conversation. Twitter has always been the best place to see what's
happening now. Whether it's breaking news, entertainment, sports,
or everyday topics, only Twitter lets you connect with people
anywhere in the world with live conversation. Anything that
happens, you see it first on Twitter. By developing a fundamentally
new way for people to consume, create, distribute and discover
content, Twitter enables any voice to echo around the world
instantly and unfiltered. Twitter is available in more than 40
languages around the world. The service can be accessed at
Twitter.com, on a variety of mobile devices and via SMS. For more
information, visit about.twitter.com or follow @twitter.
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SOURCE Twitter, Inc.