Tremor Video Expands Real-Time Viewability Optimization Options through Partnership with Moat
December 17 2015 - 9:49AM
Business Wire
New Integration Continues the Company’s
Leadership as a Pioneer in Viewability
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace
elevating brand advertising effectiveness across all screens, today
announced a partnership with Moat, an independent SaaS marketing
analytics firm focused on transforming online brand advertising
through trusted measurement and analytics. The partnership enables
Tremor Video clients to optimize campaigns with MRC-accredited
metrics powered by Moat, including ad viewability by the MRC
definition of a viewable impression along with the GroupM
viewability standard of ad viewability.
“Viewability is a crucial metric for marketers, as it becomes
harder not only to reach consumers, but to know you’ve successfully
grabbed their attention,” said Katie Evans, SVP, Operations and
Sales Strategy. “The real-time integration of Moat’s technology
reinforces our belief that a premium video marketplace must offer
the tools for our clients to access a full range of viewability
metrics for buying, optimizing and measuring. We’re proud to
partner with Moat to bring our video advertising clients this
flexible and effective solution.”
Moat viewability metrics are available to Tremor Video’s clients
today. Through Tremor Video’s DSP, clients can choose to optimize
for Moat’s viewability metrics as a key performance indicator.
Additionally, clients who choose to buy against guaranteed
viewability can do so using Moat’s viewability metrics.
“Tremor Video has long-been a proponent of transparency in
advertising, particularly around viewability. We are very excited
about the Tremor and Moat partnership and the viewability
optimization capabilities it provides for clients. We believe
viewability is the new starting point for brands in digital that
ultimately helps provide the confidence they need to invest more
dollars online,” said Jonah Goodhart, Moat CEO and Co-Founder.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
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version on businesswire.com: http://www.businesswire.com/news/home/20151217005915/en/
Media:Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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