Tremor Video Partners with Leading Demand Partners to Increase Yield for Publishers
September 29 2014 - 9:00AM
Business Wire
Programmatic Integrations Provide Advertisers
with New Supply and Publishers with Broader Range of Resources to
Monetize their Content
Tremor Video, (NYSE:TRMR), an advertising technology company
elevating brand performance across all screens for the world’s
leading brands and publishers, today announced it has partnered
with leading programmatic demand partners to provide our advertiser
clients with new ways to access premium content and audiences,
while offering publishers with additional purchasing interest in
their video inventory. These partners include Google DoubleClick
Bid Manager, Rocket Fuel, TubeMogul, Turn, Videology, IgnitionOne,
and DataXu.
“We are delighted to partner with these companies, which work
with leading advertisers looking to engage audiences on premium web
destinations. We’re also excited to bring this additional demand to
our publishing partners as they look to increase their yield,” said
Greg Smith, Vice President, Programmatic. “We are focused on
providing our publishers with the strongest demand and enabling our
agency and trading desk partners to programmatically buy our video
inventory.”
With eMarketer’s accelerating estimates on the shift towards
digital video – with estimates for the 2016 US video spend
increasing for the second time since December – Tremor Video
continues to deepen its relationships with publishers while at the
same time extend these relationships to encompass all of our
programmatic solutions.
Demand from these partnerships has been integrated into Tremor
Video’s patented technology, VideoHub®, which allows the completion
of any transaction between an advertiser and a publisher. In
addition to providing open exchange real-time bidding (RTB)
capabilities as governed by the IAB’s Open RTB Spec 2.2, these
partners will have access to select Tremor Video inventory through
private marketplaces in the U.S., U.K. and Canada.
“Programmatic is driving new ways advertisers can access the
content where their target audiences are engaging,” said Mark
Balabanian, VP Business & Corporate Development, at Turn.
“Integrating Tremor Video into the Turn Platform expands Turn's
partner ecosystem with additional inventory for brands to reach
consumers across their connected devices.”
"As a buy-side software that streamlines the buying of video ads
across screens, TubeMogul strives to connect with every transparent
inventory source,” said Keith Eadie Chief Marketing Officer at
TubeMogul. “We are pleased to offer clients of our software the
option to buy Tremor Video’s open and private exchange
inventory."
About Tremor Video
Tremor Video (NYSE: TRMR) is transforming the video
advertising experience across all screens for the world’s
leading brands. Our patented
technology, VideoHub®, offers advertisers and publishers
a complete programmatic solution to reach and engage consumers
while providing new insights into what drives the success of brand
advertising performance across multiple devices. Tremor Video
is based in New York with offices throughout the US and across the
globe. For more information,
visit tremorvideo.com and find Tremor Video
on Twitter, Facebook and LinkedIn.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to new offerings or enhancements to the features or functionality
of Tremor Video’s current offerings, or the growth or adoption of
Tremor Video’s solutions or the market in which it operates.
Important factors that could cause actual results to differ
materially include: the ability to successfully integrate and
retain personnel, and the effectiveness of personnel; the impact of
technological development and competition; market acceptance of
Tremor Video’s products or services; design, manufacturing or
software defects; changes in client preferences or demands; changes
in industry standards and interfaces; development of new solutions
and technologies or enhancements to existing solutions and
technologies; global economic conditions; growth of the online
video advertising market; as well as other factors detailed from
time to time in the reports Tremor Video files with the Securities
and Exchange Commission. Forward-looking statements are not
guarantees of future performance or events and investors are
cautioned not to place undue reliance on any forward-looking
statement. Furthermore, forward-looking statements speak only as of
the date on which they are made, and, except as required by law,
Tremor Video disclaims any obligation to update these
forward-looking statements to reflect future events or
circumstances.
Tremor Video Corporate CommunicationsMandy Albers,
646-278-7416malbers@tremorvideo.com
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