TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal
August 17 2020 - 6:50AM
As today’s digitally savvy consumers expect more relevant and
tailored marketing experiences, TransUnion (NYSE: TRU) is joining
forces with Signal, a Chicago-based technology company, to expand
its capabilities. Signal’s solutions are grounded in real-time data
collection and its platform makes it easier for companies to
structure, organize and leverage consumer data.
“We are helping our customers use data and insights to provide a
better experience for their customers,” said Steve Chaouki,
President, U.S. Markets, TransUnion. “Signal’s offerings complement
our existing marketing solutions, which have historically delivered
powerful acquisition capabilities. Signal has great proficiency in
customer retention and loyalty. In combining these strengths, we
are able to bring our business customers a more complete
solution.”
The acquisition of Signal represents a further investment by
TransUnion to establish leadership in people-based,
identity-enabled marketing solutions following its 2019 acquisition
of TruSignal and investment in Tru Optik.
“TransUnion is well positioned to provide accurate and compliant
consumer data and identity information for marketing use,” said
Matt Spiegel, Executive Vice President, Marketing Solutions and
Head of Media Vertical, TransUnion. “We’re focused on marketing
solutions that are people-based because it’s the future of
marketing effectiveness and delivers value to the consumer.”
“For more than a decade, Signal has been a leading solution for
real-time data collection and distribution, enabling marketers to
better understand and react to their customers’ needs. The
opportunity to join TransUnion and leverage our combined strengths
is extremely exciting,” said Lisa Weinstein, Chief Executive
Officer of Signal.
About TransUnion (NYSE:TRU) TransUnion is a
global information and insights company that makes trust possible
in the modern economy. We do this by providing a comprehensive
picture of each person so they can be reliably and safely
represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good®.
A leading presence in more than 30 countries across five
continents, TransUnion provides solutions that help create economic
opportunity, great experiences and personal empowerment for
hundreds of millions of people.
http://www.transunion.com/business
About SignalAt Signal, we aim to make the
intersection between brands and consumers more human by enabling
true customer intelligence. Our technology empowers brands to use
the first-party data they already own to more accurately understand
the customer journey, personalize marketing messages and transform
insight into business value. Signal leverages real-time data
collection, hosts and maintains a dynamic brand identity graph and
unifies profiles to enrich customer knowledge and open up new
opportunities for brand engagements. Learn more at
www.signal.co/.
Contact |
Dave Blumberg |
|
TransUnion |
E-mail |
david.blumberg@transunion.com |
Telephone |
312-972-6646 |
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