AUSTIN, Texas, Jan. 11, 2022 /PRNewswire/ -- Rollick, the
leading relationship technology provider for the Marine,
Powersports, and RV industries, and E-Z-GO®, a Textron
Specialized Vehicles business, announced today that E-Z-GO will
utilize Rollick's digital engagement
module, RollickDR, to enable a
better buying experience for consumers wanting to
complete more of their transaction online.
E-Z-GO vehicles are designed and manufactured by Textron
Specialized Vehicles Inc., a Textron Inc. (NYSE: TXT) company. With
RollickDR technology, the company is providing a more
seamless experience to consumers interested in an
E-Z-GO golf car or personal transportation vehicle, such as
its EliTE series of electric vehicles powered by Samsung SDI
lithium-ion technology. Consumers can easily view
available incentives and special offers, prequalify for
financing, estimate a trade-in value, reserve a unit with a down
payment, and schedule an appointment with a local dealer that
has the unit in stock.
According to a recent study by The Center for Generational
Kinetics for WPEngine, 65 percent of all generations say
they rely more on technology now than ever before, and more
than 60 percent of GenZ and Millennials plan to
continue using the digital channels they adopted or increasingly
used during the pandemic.
"Crafting a straightforward and simple online experience for our
customers is at the forefront of E-Z-GO's mission," said
Gunnar Kleveland, President and CEO
of Textron Specialized Vehicles. "We all shop online now, and
expect the online experience to be seamless and provide an
excellent level of service and attention."
Consumers spent $791.70 billion
online with U.S. merchants in 2020, up an incredible 32.4 percent
year over year, according to U.S. Department of Commerce
figures. That's the highest annual U.S. e-commerce growth in at
least two decades and more than double the 15.1 percent jump in
2019.
"As technology advances, more and more consumers expect the
internet to remember their entered information and preferences,"
said Meagan Kusek, Managing Editor
of Motorcycle Powersports News. "This capability is a huge
part of the customer experience – and it often makes or breaks
it."
A study by PwC found that the payoffs for valued, great
experiences are tangible -- up to 16 percent price premium on
products and services, plus increased loyalty. In addition, 63
percent of U.S. consumers say they are willing to share more
personal information with a company that provides a great
experience. The study showed that convenience, efficiency,
personalization, and up-to-date technology are among the most
important attributes to consumers.
"E-Z-GO is leading the way in its
commitment to helping dealers serve customers in a
richer, more personalized way that aligns with
how buyers expect to shop," said Bernie
Brenner, CEO of Rollick. "When that experience starts
on the brand website, the
manufacturer begins building loyalty before
the customer steps foot in the
dealership."
In addition to rolling out RollickDR in early
December, E-Z-GO added Rollick's Inventory Tools, including
displaying dealer inventory on its brand site, to
its Aimbase lead management solution powered by Rollick
last year. This is critical to the customer experience in today's
environment, where shoppers often start their journey on the
brand site and want to ensure they end up at a dealer location that
has the inventory they are looking for.
"Technology matters, and customers often only notice
technology when it fails or disrupts the process," said
Brenner. "According to the study, two-thirds of consumers
say that a frustrating website experience hurts their opinion
of the brand."
Related:
- About RollickDR
- Shop E-Z-GO
About Rollick, Inc.
Rollick connects manufacturers,
dealers, and finance and insurance providers with in-market
consumers in the Powersports, RV, and Marine industries to deliver
a seamless customer journey. Rollick's OEM solutions include new
customer acquisition, enterprise lead management, customer
experience/loyalty, and marketing automation. In addition, the
company has rapidly built its GoRollick.com outdoor
recreational vehicle buying marketplace to include a nationwide
network of dealers, over 100 manufacturers, and an affinity partner
network with access to over 250 million high-quality customers
including policyholders of major insurance providers, employees at
more than 2,000 top U.S. companies, members of the military,
veterans and first responders. For more information,
visit Rollick.
About E-Z-GO
Founded in Augusta, Ga. in 1954, E-Z-GO is a globally
renowned leader in the design and manufacture of golf cars and
personal transport vehicles, known for its innovation in
sustainable electric-vehicle and powertrain technology. E-Z-GO
models include RXV® and TXT® fleet
golf cars; Liberty, Freedom® and Valor personal golf
cars, and E-Z-GO Express™ personal utility vehicles. The employees
of Textron Specialized Vehicles are committed to a culture of
compliance and the prevention of pollution, aiming to sustain
premier status through integrating environmental performance into
their business processes. E-Z-GO became part of Textron Inc. in
1960, and today operates as part of Textron Specialized
Vehicles Inc.
About Textron Inc.
Textron Inc. (NYSE: TXT) is a
multi-industry company that leverages its global network of
aircraft, defense, industrial and finance businesses to provide
customers with innovative solutions and services. Textron is known
around the world for its powerful brands such as Bell, Cessna,
Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Arctic Cat,
Textron Systems, and TRU Simulation + Training. For more
information visit: www.textron.com.
Certain statements in this press release may describe
strategies, goals, outlook or other non-historical matters; these
forward-looking statements speak only as of the date on which they
are made, and we undertake no obligation to update them. These
statements are subject to known and unknown risks, uncertainties,
and other factors that may cause our actual results to differ
materially from those expressed or implied by such forward-looking
statements.
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SOURCE Rollick