Systemax Announces Third Annual Pink Friday® Charity Fundraiser
November 20 2009 - 11:00AM
Business Wire
While retailers are scrambling to ensure great sales on the day
after Thanksgiving, traditionally known as “Black Friday,” Systemax
will be attempting to raise additional awareness and raise funds
for Susan G. Komen for the Cure® and their goal to end breast
cancer forever through the third annual Pink Friday® event.
Pink Friday (http://www.pinkfriday.org) will be highlighted with
a day-long (12 hour) webcast from Noon – Midnight (EST) featuring
breast cancer survivor interviews, informational videos and the
sale of hundreds of products at 50 percent off, with 100 percent of
the proceeds donated to Komen. The products go “live” at different
times during the Webcast and are sold to the first people who call
in.
“Pink Friday is one of the biggest shopping days of the year and
this program allows a huge audience to become engaged with our
cause,” said Katrina McGhee, vice president of global partnerships
at Komen for the Cure.
Systemax has pledged to contribute a minimum of $100,000 in
addition to all customer donations raised through the webcast,
online and at participating retailers. Numerous manufacturers have
made this event possible, including: Intel, AMD, Lenovo, Logitech,
I-INC, Canon, CA, Toshiba, TRENDnet, Garmin, Targus, Ultra, Samsung
and Sony.
This year 192,280 new cases of invasive breast cancer are
expected to be diagnosed, according to the American Cancer Society.
Susan G. Komen for the Cure, the global leader in funding breast
cancer research, has invested nearly $1.5 billion in research and
community health programs with nearly $465 million of it directly
dedicated to research.
For more information on the event or to tune into the November
27th broadcast, visit www.pinkfriday.org.
About Systemax Inc.
Systemax Inc. (http://www.systemax.com), a Fortune 1000 company
(NYSE: SYX), sells personal computers, computer supplies, consumer
electronics and industrial products through a system of branded
e-Commerce web sites, retail stores, relationship marketers and
direct mail catalogs in North America and Europe. The primary
brands are TigerDirect, CompUSA, Circuit City, MISCO, WStore and
Global Industrial.
About Susan G. Komen for the Cure®
Susan G. Komen for the Cure is the world’s largest grassroots
network of breast cancer survivors and activists fighting to save
lives, empower people, ensure quality care for all and energize
science to find the cures. Thanks to events like the Susan G. Komen
Race for the Cure®, we have invested nearly $1.5 billion to fulfill
our promise, becoming the largest source of nonprofit funds
dedicated to the fight against breast cancer in the world. For more
information visit www.komen.org or call 1-877 GO KOMEN.
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