SAN FRANCISCO, June 8, 2021 /PRNewswire/ -- Volta Industries,
Inc. ("Volta Charging"), an industry leader in
commerce-centric electric vehicle (EV) charging networks, is
partnering with the Jeep® brand as it introduces the all
new Jeep Wrangler 4xe to consumers.
"As the new Jeep Wrangler 4xe becomes firmly established in the
marketplace, this unique network takeover with Volta Industries
allows the brand to reach drivers at key moments in their daily
commutes as they charge their vehicles," said Marissa Hunter, Vice President, Marketing,
North America – Stellantis. "And
as the first brand, automotive or otherwise, to implement Volta's
unique, dynamic weather-based technology capturing the local
outdoor conditions on 55-inch screens, it also creates an
authentic connection to our drivers and the Jeep brand's legendary
status as the go-anywhere, do anything vehicle for any
lifestyle."
Volta's unique charging stations – which feature large,
eye-catching digital displays – provide an optimal content viewing
experience for drivers who plug in their vehicles when and where
they shop. To raise awareness around the Jeep Wrangler 4xe, the
Jeep brand creative will be seen in select markets on Volta's
charging stations throughout July
2021.
This campaign is unique in that it will use Volta Charging's
dynamic weather-based ad capability to serve two different creative
concepts from the Jeep brand. When it is sunny out, the creative
will feature a Jeep Wrangler 4xe with the top down, going out and
exploring, and the second creative emphasizes that even in the
cloudiest of weather, the Jeep Wrangler is still your go-to
vehicle. Created by Huge Inc., the ads feature the taglines
"embracing nature has never felt more natural" for the sunny day
version, and "charge ahead and take on the elements" for the bad
weather version.
"Drivers nationwide are ready to make the change from gas to
electric powered vehicles and supporting the Jeep brand in the
launch of one of its new and highly anticipated electric
vehicles is another example of the large infrastructural shift of
electrification of mobility," said Scott
Mercer, Founder and CEO of Volta Charging. "Partnering with
the Jeep brand to promote the Jeep Wrangler 4xe on Volta Charging's
network of stations and its media platform located where consumers
already go, will help to prove the accessibility of EV
adoption."
Volta Charging's digital media network delivers a high value,
diversified audience reach of more than 70 million consumers in 14
of the 15 largest designated market areas. Volta's media charging
stations also offer brands a dynamic content experience, including
activation and engagement opportunities. Brands running campaigns
on Volta charging stations report experiencing positive results in
brand awareness and increased purchase intent; in addition, Volta
Charging's business partners who choose to have Volta charging
stations installed report an increase in spend, dwell time and
engagement on site.
Volta Charging
Volta Charging is an industry leader
in commerce-centric EV charging networks. Volta Charging's vision
is to build EV charging networks that capitalize on and catalyze
the shift from combustion-powered miles to electric miles by
placing stations where consumers live, work, shop and play. By
leveraging a data-driven understanding of driver behavior to
deliver EV charging solutions that fit seamlessly into drivers'
daily routines, Volta Charging's goal is to benefit consumers,
brands and real-estate locations while helping to build the
infrastructure of the future. As part of Volta Charging's unique EV
charging offering, its stations allow it to enhance its site hosts'
and strategic partners' core commercial interests, creating a new
means for them to benefit from the transformative shift to electric
mobility. To learn more, visit www.voltacharging.com.
In February 2021, Volta and
Tortoise Acquisition Corp. II (NYSE: SNPR), a publicly traded
special purpose acquisition company with a strategic focus on
energy sustainability and decarbonizing transportation, announced
they entered into a business combination agreement. Upon the
closing of the transaction, which remains subject to customary
closing conditions, the combined entity will be named Volta Inc.
and remain on the New York Stock Exchange under the new ticker
symbol "VLTA".
Jeep
Built on 80 years of legendary heritage, Jeep is
the authentic SUV with capability, craftsmanship and versatility
for people who seek extraordinary journeys. The Jeep brand delivers
an open invitation to live life to the fullest by offering a full
line of vehicles that continue to provide owners with a sense of
security to handle any journey with confidence. To coincide with
the launch of the all-new 2021 Jeep Grand Cherokee L, the Jeep
brand is launching the Jeep Wave™ premium owner loyalty program in
Canada. Jeep Wave will provide
benefits and exclusive perks to deliver owners the utmost care and
dedicated support.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left- and
right-hand drive configurations and with gasoline and diesel
powertrain options. Jeep is part of the portfolio of brands offered
by leading global automaker and mobility provider Stellantis. For
more information regarding Stellantis (NYSE: STLA), please
visit www.stellantis.com.
Jeep is a registered trademark of FCA US LLC.
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SOURCE Volta Industries, Inc.