BARCELONA, Spain, March 1, 2015 /PRNewswire/ -- SK Telecom
(NYSE:SKM) has unveiled a variety of consumer-centric smart
devices, or 'Lifeware*', at the Mobile World Congress 2015 with the
aim to create opportunities in the global market for the Internet
of Things (IoT).
* Lifeware is a newly-coined word that combines "life" and
"hardware/software", and refers to smart devices that add value to
people's lives.
At its booth located in Hall 3 (3J30), SK Telecom is introducing
diverse Lifeware developed to enhance customers' well-being, health
and safety, including Smart Band, Smart Hearing Aid, Smart Beam HD,
Linkage, Solar Skin and T Kids Phone JooN.
Smart Band
Smart Band is a chic-looking wearable watch that comes with a
range of innovative functionalities. Set on a sleek and slim
bracelet strap to satisfy young and stylish customers, Smart Band
not only notifies users of incoming calls, SMS-MMS, emails and SNS
updates, but also enhances their health by recommending different
levels of physical exercise depending on the user's condition. It
also provides fun features like daily horoscopes, selfie remote
control and anniversary reminder. Armed with sophisticated design,
differentiated features and affordable price, Smart Band is
expected to make a strong impression in the market.
Photo - http://photos.prnewswire.com/prnh/20150301/178629
Smart Hearing Aid
Smart Hearing Aid, a Bluetooth earset with a hearing aid
feature, has also made its first appearance at Barcelona. While wirelessly connected to
users' smartphones, Smart Hearing Aid provides basic earset
features such as hands-free voice calling and CD-quality music
play. Then, it sets itself apart from other Bluetooth earphones by
offering a four-channel hearing aid feature for people with hearing
loss via a smartphone app that supports specialized hearing aid
fitting. Developed in response to the rapidly growing aged
population and noise pollution, Smart Hearing Aid will enable
customers to use hearing aids more conveniently at a reasonable
cost. Smart Hearing Aid has been also recognized for its design
excellence, receiving the 2015 iF Design Award.
Smart Beam HD
Smart Beam HD is a pico projector built with laser technology to
realize three times better image quality than its former version.
It projects a high definition image and brightness of over 50
lumens while guaranteeing safety for eyes, and even has a
focus-free feature. Moreover, applied with wireless technologies
like Miracast and Digital Living Network Alliance (DLNA), the laser
projector can be wirelessly connected to the user's smartphone.
Introduced for the first time at CES 2015, Smart Beam HD has drawn
great interest from companies around the globe, which has led to a
number of sales contracts and technology cooperation.
Meanwhile, Smart Beam, the former version of Smart Beam HD
launched in February 2013, has
successfully established itself as the representative Lifeware of
SK Telecom. To date, a total of over 160,000 units have been sold
in 13 countries around the world.
Linkage
Linkage is a portable Wi-Fi speaker capable of providing
features and quality that are incomparable to the existing
Bluetooth speakers. Scheduled to be launched in March 2015, Linkage is expected to rapidly gain
popularity in the market as it offers powerful features in a
compact body: It plays Free Lossless Audio Codec (FLAC) music files
and can be connected with up to 9 more units to offer surround
sound feature.
SolarSkin
SolarSkin is a solar-powered smartphone charging case that can
be uses in almost all environments as it uses light to generate
electric current to charge a smartphone battery. SK Telecom plans
to introduce SolarSkin for Samsung Galaxy Note 3 first and will
expand the product for other smartphone models.
T Kids Phone JooN
T Kids Phone JooN is a standalone, wearable 3G phone for
children that can be worn as a wristwatch or necklace. Managed
through a mobile app named JooNBox installed on parent's
smartphone, T Kids Phone JooN offers diverse features including
voice calling, SOS notification, real-time location tracking and
Safe Zone settings. With the increasing social interest in
children's safety and parents' concerns on their children having
their first phone at a younger age, T Kids Phone JooN is receiving
great response not only in the Korean market but also in the
overseas markets including Malaysia, Singapore, Indonesia, Saudi
Arabia, Russia and the U.S.
Furthermore, SK Telecom plans to expand its lineup of Lifeware
targeted at enhancing people's safety and security by launching a
follow-up model of T Kids Phone within the first half of this
year.
"SK Telecom has taken its appcessaries to the next level with
Lifeware, consumer-centric devices that add value to people's
lives," said Park Chul-soon, Senior
Vice President and Head of Convergence Business at SK Telecom. "We
expect to create new opportunities in the global IoT market while
participating in MWC 2015 and will continue to develop innovative
Lifeware that further enhance convenience, health and safety of our
customers."
About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670), established in 1984, is
Korea's largest telecommunications company with more than 28
million mobile subscribers, accounting for over 50% of the market.
The company reached KRW 17.164
trillion in revenue in 2014. As the world's first company to
commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, SK
Telecom launched the nation's first LTE service in July 2011. SK Telecom also became the world's
first mobile carrier to commercialize 150Mbps LTE-Advanced in
June 2013 and 225Mbps LTE-Advanced in
June 2014 through Carrier
Aggregation(CA). In line with its efforts to swiftly move towards
the next-generation mobile network system, or 5G, it successfully
commercialized 300Mbps tri-band LTE-A CA. As of December 2014, the company has over 16.7 million
LTE and LTE-Advanced subscribers. Based on its strength in network
operations business, SK Telecom is seeking new growth engines in
areas of platform, Big Data and convergence business. For more
information, please visit www.sktelecom.com or email to
press@sktelecom.com.
Media Contact
Cindy
Kang
SK Telecom Co. Ltd.
(822) 6100-3834
(8210) 9113-2344
psyche@sk.com
Jee-soo Lee
Edelman Korea
(822) 2022-8263
(8210) 4198-6009
Jeesoo.lee@edelman.com
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SOURCE SK Telecom