You Deserve a Perk Every Day
February 09 2021 - 7:02AM
Business Wire
Burger King® is Testing Loyalty in Los Angeles,
Long Island, Miami, New Jersey and New York City
Picture this – a world where loyalty is reealllllyyyyyy
rewarded. Where your reward isn’t limited to a handful of items on
the menu. Or, where you even get rewarded for delivery orders. Or,
you get a free perk every day when you order from Burger King®.
We’re working on a little something to make all of that possible
this year and have begun testing with guests in Los Angeles, Long
Island, Miami, New Jersey and New York City.
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the full release here:
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(Photo: Business Wire)
“It feels like we’ve just accepted what brands have told us is
possible with loyalty programs over the years, so as we started
working on Royal Perks, it was easy, let’s do what the others
don’t,” said Ellie Doty, chief marketing officer of Burger King,
North America. “To make sure we get it right, we’re testing,
learning and solving this year.”
Now, none of this should be a surprise. For years, we’ve been
hard at work evolving the digital guest experience. From
personalized offers to app features around mobile order, payment
and timed order release to a first-party delivery platform to
testing ghost kitchens and partnering with folks to make it easier
than ever to get BK® favorites.
Royal Perks is just one more step on our digital journey that
makes every $1 count with the ability to earn 10 crowns for every
$1 spent*.
By the end of the year, here’s what to expect from Royal Perks
that you just won’t get other places:
- Have it your way® with access to your favorites: you
will be able to use crowns to get free items from across the entire
menu, unlike other places where it’s limited to only a handful of
items
- Live it up with free daily perks: order BK daily and you
will have the option to upsize one drink, fries, or hash browns for
free per order, per day
- Earn crowns on your delivery orders: the world has
surely changed so when you order delivery from BK.com or the BK
app, you still earn crowns
- Celebrate your b-day as the royalty you are: earn double
crowns for your entire birthday month, not just one day
If you’re in Los Angeles, Long Island, Miami, New Jersey and New
York City, be among the first to try out our loyalty program, get
bonus crowns automatically loaded to your account when you sign up
and enjoy the first phase of the program, which includes some of
the features mentioned above. Throughout the year, we plan to
expand availability to all markets and add even more innovative
features like third-party rewards and more.
*Available starting Feb. 9, 2021 on the BK® App and BK.com at
participating Burger King® restaurants in Miami, Los Angeles, New
York City, Long Island, and New Jersey. Earn 10 Crowns for every $1
spent (after discounts, excl. taxes and fees). Crowns expire 6
months after last eligible transaction. Bonus Crowns sign-up offer
available for a limited time only and may vary. BK® App or bk.com
registration required. Terms apply. See
bk.com/terms-conditions-rewards and bk.com/bkrewards for full
details.
About BURGER KING®:
Founded in 1954, the Burger King brand is the second largest
fast food hamburger chain in the world. The original Home of The
Whopper®, the Burger King system operates more than 18,800
locations in more than 100 countries and U.S. territories. Almost
100 percent of Burger King restaurants are owned and operated by
independent franchisees, many of them family-owned operations that
have been in business for decades. To learn more about the Burger
King brand, please visit the Burger King brand website at
www.bk.com or follow us on Facebook, Twitter and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210209005260/en/
ALISON BROD MARKETING + COMMUNICATIONS Adrianna Lauricella
BK@abmc-us.com
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