Quad/Graphics Unveils Plans for New East Coast Digital Print Supercenter
December 01 2016 - 10:00AM
Business Wire
Multimillion-Dollar Investment Will Create One of North
America’s Most Advanced Direct Marketing Production Facilities
Quad/Graphics (NYSE:QUAD), a leading global provider of print
and marketing services, announced today that it will transform its
Westampton, New Jersey, direct marketing production plant into a
powerful Digital Print Supercenter that will establish a new
standard for personalized, high-response direct marketing
solutions. The expansion adds new industry-leading technology that
will enhance both the efficiency and effectiveness of direct
marketers’ efforts to reach individual consumers with
superior-quality, hyperpersonalized direct mail pieces on a mass
scale.
At the center of Quad’s East Coast Digital Print Supercenter
will be two new Hewlett-Packard Indigo 12000 digital presses. With
this breakthrough technology, Quad will be able to offer its
clients more full-color, high-volume, and cost-effective
personalization solutions that engage consumers and spur action. In
addition, the Supercenter also will operate several other digital
presses as well as offset presses with upgraded inkjet technology,
and install two new high-speed letter inserters to enhance
lettershop operations.
“Quad is focused on helping marketers drive cost-effective,
relevant and targeted print promotions that coordinate with – and
boost the effectiveness of – their online marketing efforts,” said
Joel Quadracci, Chairman, President & CEO of Quad/Graphics.
“The creation of an East Coast Digital Print Supercenter is the
next step in the evolution of our direct marketing business. We are
primed for long-term success, but more importantly, we are fully
equipped to help our clients with best-in-class print quality and
achieving one-to-one, data-driven consumer engagement.”
The Westampton facility will continue to manage robust
warehousing, kitpacking, fulfillment and distribution solutions,
all integrated to offer customers a one-stop shop for ordering,
printing and distributing direct marketing pieces, thus improving
cycle times and reducing cost.
The entire East Coast Digital Print Supercenter project,
including infrastructure upgrades, should be complete by May
2017.
The East Coast Digital Supercenter complements:
- Quad’s existing Midwest Digital Print
Supercenter in Pewaukee, Wis., which will also add a
Hewlett-Packard Indigo 12000 digital press before year’s end;
and
- Quad’s Effingham, Ill., direct mail
production facility, which recently expanded its personalization
capabilities with four-color variable inkjet print modules that are
consistent with what the company offers in its Pewaukee, Wis., and
Chalfont, Pa., facilities.
The continued expansion of digital print-production capabilities
bolsters Quad’s direct marketing platform and enables the company
to help its clients maintain their competitive edge. “The pace of
improvements in digital print technology is exceedingly fast, and
we are at the forefront of using this leading-edge technology so
that we continue to create the most value for our clients,” said
Tim Ohnmacht, Quad/Graphics President of Marketing Solutions.
About Quad/Graphics
At the forefront of innovation for 45 years, Quad/Graphics
(NYSE: QUAD) is a leading print and marketing services provider
focused on helping brand owners market their products, services and
content more efficiently and effectively across media channels.
With a consultative approach, worldwide capabilities, leading-edge
technology and single-source simplicity, Quad/Graphics has the
resources and knowledge to help a wide variety of clients in
distinct vertical industries, including but not limited to retail,
publishing, healthcare, insurance and financial. The company helps
its clients perform better in today’s rapidly changing world
through the integration of print products with complementary
services to improve efficiencies, reduce costs, create engagement,
lift response and increase revenue. Quad/Graphics provides a
diverse range of print and related products, services and solutions
from multiple locations throughout North America, South America and
Europe, and strategic partnerships in Asia and other parts of the
world. For more information, visit www.QG.com or follow the company
on Twitter @quadgraphics.
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version on businesswire.com: http://www.businesswire.com/news/home/20161201005676/en/
Quad/GraphicsClaire Ho, 414-566-2955Director of Corporate
CommunicationsClaire.Ho@qg.com
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