PVH Corp. Names CEO of PVH EMEA
September 05 2024 - 9:00AM
Business Wire
Retail veteran Fredrik Olsson to build on the
market-leading strength of Tommy Hilfiger and Calvin Klein and lead
the next chapter of growth in the region
PVH Corp. (NYSE:PVH) today announced the appointment of Fredrik
Olsson as CEO of PVH EMEA. Olsson will join the company in Q4 2024
and report into Stefan Larsson, CEO of PVH Corp.
Olsson joins PVH from most recently being the CEO of Max
Fashion, one of the largest and leading Middle East fashion
retailers based in Dubai. Under his leadership, Max Fashion has
further strengthened the brand’s performance with strong revenue
and margin growth.
Before Max Fashion, Olsson worked for more than 20 years at the
H&M Group. For 15 of those years, he was part of the leadership
team that grew H&M globally, more than doubling the size of the
business to $22 billion in 2023 and a retail footprint of more than
4,500 stores globally. During his tenure at H&M, Olsson held
key leadership roles for the group, including Managing Director
globally for the H&M Brand, Head of Global Expansion H&M
Group and Head of Global Growth H&M Group. He has led across
multiple business areas and countries and is credited with fueling
significant profitable growth for H&M through international
expansion, digital acceleration and successful business
transformation, and has extensive experience working in the
European market.
Larsson said, “Fredrik is a unique leader in our sector with a
high-performance track record of driving consistent, profitable,
brand-accretive growth across multiple markets globally, leading
through a very strong people and partnership focus. His systematic
and repeatable approach of driving growth will be important as we
continue to unlock our full potential in the region and make
progress towards our vision to build Calvin Klein and Tommy
Hilfiger into the most desirable lifestyle brands in the world and
make PVH one of the highest performing brand groups in our
sector.”
Larsson continued, “I also want to take this opportunity to
thank David Savman for his leadership during his time as interim
CEO of PVH Europe.” Savman will continue to lead EMEA until Olsson
starts, and they will work closely together during a handover
period, ensuring a seamless transition.
Olsson said, “I am thrilled to be joining PVH during this
pivotal time, as the company continues to make important progress
on its long-term, brand-building growth strategy, the PVH+ Plan.
I’ve always admired Calvin Klein and Tommy Hilfiger, and the strong
European business they have built. I’m looking forward to working
with the entire EMEA team and our key partners to unlock the
region’s next growth chapter.”
Olsson will relocate to Amsterdam together with his family and
be based in PVH’s EMEA regional headquarters office. He holds a
Bachelor of Science in Business and Economics and a Master of
Science in Mechanical Engineering from Lund University.
About PVH Corp.
PVH is one of the world’s largest fashion companies, connecting
with consumers in over 40 countries. Our global iconic brands
include Calvin Klein and TOMMY HILFIGER. Our 140-plus-year history
is built on the strength of our brands, our team and our commitment
to drive fashion forward for good. That’s the Power of Us. That’s
the Power of PVH.
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version on businesswire.com: https://www.businesswire.com/news/home/20240905677170/en/
Investor Contact: Sheryl Freeman InvestorRelations@pvh.com Media
Contact: Alison Rappaport Communications@pvh.com
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